How to sell to Product leads at Gaming companies
Product leads at gaming companies are primarily measured on user engagement metrics, specifically daily active users (DAUs). They respond to outreach that demonstrates a clear understanding of the gaming lifecycle, particularly how your solution can enhance player retention and engagement through innovative features or improved user experience.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 544 gaming company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high player churn rates
- ineffective onboarding processes
- lack of player feedback integration
- slow feature iteration cycles
The playbook
- 01
Identify studios launching new titles
Use platforms like Steam or the App Store to filter for game studios that have recently launched a new title. This indicates they are likely focused on user acquisition and may be open to solutions that enhance player engagement.
- 02
Target teams facing retention challenges
Look for forums or community discussions where game developers express concerns about player drop-off. This can be a strong indicator that they are seeking solutions to improve retention rates, making your outreach more relevant.
- 03
Connect through industry events
Identify upcoming gaming conferences or expos where product leads from your target studios will be present. Reach out to them with a message highlighting your interest in their latest projects and suggest a brief meeting during the event.
- 04
Address common objections about budget
Prepare to counter objections related to budget constraints by showcasing cost-effective solutions that have proven ROI in similar gaming contexts. This will help alleviate concerns and position your offering as a valuable investment.
- 05
Follow up after major game updates
Schedule follow-ups after significant game updates or expansions are released, as this is a critical time for product leads. Use this opportunity to discuss how your solution can help them capitalize on the increased player activity.
Can gaming companies even receive your mail?
We measured the DNS of 544 gaming companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 11.5% of 1–10-person companies against 58.5% of the largest — 47 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving player retention strategies
- Enhancing user engagement in games
- Solutions for boosting DAUs
Questions
- Why do product leads in gaming ignore outreach about analytics tools?
- Product leads may overlook analytics tool outreach if they feel overwhelmed with existing solutions or if they believe their current tools already meet their needs. It's essential to highlight unique features or insights that differentiate your offering from what they already use.
- How can I get product leads to respond to my emails?
- To increase response rates, tailor your emails to address specific challenges they face, such as improving player retention or enhancing game features. Use data or case studies relevant to their recent titles to capture their interest and demonstrate your understanding of their needs.
- What common mistakes do product leads make when evaluating new tools?
- Product leads often underestimate the importance of user experience in new tools. They may focus solely on features without considering how intuitive the tool is for their team. Highlighting ease of use and integration capabilities can help address this oversight.
- Why are product leads hesitant to adopt new technology?
- Hesitance often stems from past experiences with failed implementations or the fear of disrupting their current workflow. It's crucial to communicate how your solution minimizes disruption and has a clear plan for onboarding and support.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site