Cold outreach to Gaming companies
The buyer is a game studio producer, primarily measured on the successful launch of mobile games. They respond to outreach that demonstrates an understanding of the unique challenges in game development, like balancing budget constraints with creative innovation. Providing insights on how to streamline production or enhance player engagement will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 544 gaming company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- tight production timelines
- team communication issues
- player retention challenges
- budget overruns
The playbook
- 01
Identify studios launching new titles
Use platforms like Steam and the App Store to filter for game studios that have announced new mobile game launches in the last month. This indicates they are actively seeking partnerships to enhance their offerings. Make a list of these studios to target your outreach.
- 02
Highlight production bottlenecks
Craft your message around common production challenges faced by game studios, such as optimizing team workflows or managing remote collaboration. Reference specific tools or methodologies that can help alleviate these issues, making your outreach relevant and timely.
- 03
Leverage industry events
Check for upcoming gaming conferences or expos within the next month where these studios will be present. Mention these events in your outreach to create urgency and relevance, suggesting a meeting to discuss potential collaboration during or after the event.
- 04
Address budget constraints directly
Be prepared for objections related to budget limitations. Anticipate this by including a brief overview of cost-effective solutions or partnerships that have helped similar studios maximize their ROI. This shows you understand their financial pressures and have solutions in mind.
- 05
Follow up after game launches
Set reminders to follow up with studios one month after their new game launch. This is a critical time when they may be evaluating performance and looking for ways to improve future projects. A timely follow-up can lead to fruitful discussions about enhancements and future collaborations.
Can gaming companies even receive your mail?
We measured the DNS of 544 gaming companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 11.5% of 1–10-person companies against 58.5% of the largest — 47 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining your game production
- Enhancing player engagement strategies
- Solutions for budget management
Questions
- Why do game studio producers ignore outreach about tools?
- Game studio producers often receive numerous outreach messages, making it easy to overlook those that don't address their specific challenges. If the outreach lacks a clear connection to their current projects or fails to demonstrate an understanding of the gaming landscape, it may not catch their attention.
- What timing works best for outreach to game studios?
- The best timing for outreach is typically just after major game launches or during industry events when producers are evaluating their next steps. They are more open to discussions about improvements or partnerships during these periods, as they are actively seeking solutions to enhance their workflow.
- How can I make my outreach relevant to game studios?
- To make outreach relevant, focus on specific challenges faced by game studios, such as production delays or player engagement issues. Tailoring your message to address these pain points and offering actionable insights or solutions will increase the likelihood of a response.
- What common objections do game studio producers have?
- Common objections include concerns over budget constraints, skepticism about the effectiveness of new tools, and doubts about the return on investment. Addressing these objections upfront in your outreach can help build trust and demonstrate that you understand their priorities.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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