How to sell to Product leads at Fintech companies
Product leads in fintech, such as CPOs and VPs of Product, are primarily measured on product adoption rates. They respond to outreach that demonstrates a clear understanding of their product roadmap and how your solution can enhance user experience or streamline feature deployment. Showing insights into their current challenges with integration or user feedback can make your outreach more compelling.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- user adoption hurdles
- integration with legacy systems
- feedback management from users
- feature prioritization conflicts
The playbook
- 01
Identify recent product launches
Search for fintech companies that have recently launched new products or features. Use platforms like Product Hunt or industry news sites. This indicates they are likely focused on user adoption and may be open to solutions that can enhance their offering.
- 02
Research user feedback on launches
Look for reviews or user feedback on the recent product launches you've identified. Platforms like G2 or Trustpilot can provide insights into what users love and what they dislike. Tailor your outreach to address these specific user pain points.
- 03
Connect through industry events
Identify upcoming fintech conferences or webinars where these product leads will be speaking or attending. Mentioning a shared interest in the event can be a great icebreaker and shows you are engaged in their industry.
- 04
Address integration challenges
In your outreach, directly address common integration challenges in fintech, such as compatibility with legacy systems. Acknowledge that these issues can hinder product adoption and express how your insights can help alleviate these concerns.
- 05
Follow up with relevant insights
If you don’t get a response, follow up with a brief email that includes a relevant industry article or insight about user adoption trends in fintech. This positions you as a knowledgeable resource and keeps the conversation going.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing user adoption rates
- Insights on integration challenges
- Feedback trends from recent launches
Questions
- Why do product leads in fintech overlook cold outreach?
- Product leads often receive a high volume of outreach and may overlook cold emails that don't immediately address their current challenges. They prioritize solutions that can enhance user experience or solve specific integration issues, so generic outreach often fails to capture their attention.
- What metrics do product leads in fintech care about?
- Product leads typically focus on metrics such as user adoption rates, customer satisfaction scores, and feature usage analytics. They are looking for insights that can help them improve these metrics, as they directly impact the success of their products.
- How can I make my outreach stand out to fintech product leads?
- To stand out, tailor your outreach by referencing specific product launches and associated user feedback. Demonstrating knowledge of their product roadmap and suggesting targeted solutions to known challenges can significantly increase your chances of engagement.
- What common objections do fintech product leads have?
- Common objections include concerns about integration complexity, cost implications, and the potential disruption to existing workflows. Addressing these objections in your outreach by providing insights or case studies can help alleviate their concerns and facilitate a conversation.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site