How to sell to Founders at Gaming companies
Founders in the gaming industry are focused on user engagement metrics, particularly daily active users (DAUs). They respond to outreach that demonstrates an understanding of their unique challenges, such as the need for innovative monetization strategies or the pressure to release updates that retain players. Highlighting insights into player behavior can spark their interest in a conversation.
What actually hurts
- user retention challenges
- high player churn rates
- monetization strategy failures
- technical bugs in games
The playbook
- 01
Identify studios with recent game launches
Use platforms like Steam or the App Store to filter for game studios that have released new titles in the last three months. This indicates they are actively seeking ways to boost player retention and engagement, making them more receptive to discussions.
- 02
Research player feedback trends
Analyze player reviews and feedback on recent game releases to identify common pain points, such as bugs or monetization frustrations. Tailor your outreach to address these specific issues, showing the founder that you understand their players' needs.
- 03
Connect through industry events
Look for upcoming gaming conferences or expos where founders are likely to attend. Reach out via email or social media to mention specific sessions or topics that relate to their games, positioning your outreach as a relevant conversation starter.
- 04
Leverage mutual connections for introductions
Utilize LinkedIn to find connections who know the founder personally. A warm introduction can significantly increase your chances of a response, especially if the referrer can vouch for your understanding of the gaming landscape.
- 05
Follow up with insights from their competitors
If you don't receive a response after your initial outreach, send a follow-up that includes insights or trends from their competitors' recent successes or failures. This shows you are engaged with the industry and can provide value beyond just a sales pitch.
Subject lines that fit
- Insights on player engagement
- Boost your game's retention
- Trends in mobile gaming
Questions
- Why do founders in gaming ignore outreach about analytics tools?
- Founders often perceive analytics tools as generic solutions that don’t cater to the unique challenges of their games. They may also be overwhelmed by the number of options available, leading them to ignore outreach that lacks a tailored approach or specific insights into their game’s performance.
- What common objections do gaming founders have to new partnerships?
- Founders in the gaming industry frequently object to new partnerships due to concerns over potential revenue sharing, the time required for integration, or doubts about the partner’s understanding of gaming dynamics. They prioritize solutions that align closely with their vision and immediate needs.
- How can I make my outreach stand out to gaming founders?
- To stand out, your outreach should include specific examples of how your insights or solutions can address the unique challenges of their games. Highlighting relevant case studies or industry benchmarks that directly relate to their current projects can capture their attention.
- What are the biggest frustrations for gaming founders when it comes to vendors?
- Many gaming founders are frustrated by vendors who lack industry-specific knowledge or who offer one-size-fits-all solutions. They prefer partners who understand the gaming ecosystem, including player behavior, market trends, and the competitive landscape, ensuring that proposed solutions are relevant and actionable.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site