How to sell to Heads of Sales at Gaming companies
Heads of Sales in gaming companies are primarily measured on revenue growth from new game launches. They respond to outreach that demonstrates an understanding of the competitive landscape, particularly how their last title performed against rivals. Highlighting insights on player engagement and monetization strategies will capture their interest and prompt a reply.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 544 gaming company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- poor player retention
- high customer acquisition costs
- underperforming monetization strategies
The playbook
- 01
Identify recent game launches
Use gaming industry news sites or databases to find studios that have recently launched a mobile game. Focus on companies that have received notable reviews or awards, as they are likely to be looking for ways to maximize revenue from their new title.
- 02
Analyze player engagement metrics
Look for public data or reports on player engagement for the games launched by your target studios. Highlight any metrics that indicate strong player retention or monetization, as these are critical concerns for Heads of Sales in gaming.
- 03
Craft outreach around competitive insights
In your email, mention specific competitors and their performance related to the recent launch. For example, if a rival game is outperforming in in-app purchases, reference this to demonstrate your understanding of their market challenges and how you can help.
- 04
Address common objections upfront
Anticipate that they may be skeptical about new partnerships, especially if they’ve had negative experiences. Be prepared to discuss how your approach differs from others and provide examples of successful collaborations with similar gaming companies.
- 05
Follow up based on engagement signals
If your first email doesn’t get a response, wait 5-7 days and send a follow-up referencing any recent news about their game or industry. This shows you’re not just sending generic messages and are genuinely interested in their success.
Can gaming companies even receive your mail?
We measured the DNS of 544 gaming companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 11.5% of 1–10-person companies against 58.5% of the largest — 47 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Maximizing your game's revenue
- Insights on player engagement
- Competitive analysis for your launch
Questions
- Why do Heads of Sales at gaming companies ignore outreach about analytics tools?
- They often receive numerous pitches and may feel overwhelmed by the number of solutions available. If the outreach doesn't immediately convey specific insights or solutions that address their current challenges, it can easily be overlooked.
- What messaging resonates with Heads of Sales in gaming?
- Messaging that highlights proven strategies for improving player retention and increasing monetization tends to resonate well. They appreciate data-driven insights that can lead to actionable changes in their sales strategy.
- How can I demonstrate value to a Head of Sales in gaming?
- By providing tailored insights about their recent game launches and competitive landscape, you can showcase your understanding of their specific challenges. Highlighting case studies or examples from similar companies can also establish credibility.
- What are common objections from Heads of Sales in gaming?
- Common objections include concerns about budget constraints, skepticism about the effectiveness of new tools, and a preference for established vendors. Addressing these points proactively can help in securing a conversation.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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