How to sell to Procurement leads at Gaming companies
Procurement leads in gaming are primarily measured on cost savings achieved through vendor negotiations. They respond to outreach that demonstrates a clear understanding of the gaming industry's unique supply chain challenges, such as fluctuating demand and rapid project timelines. Highlighting how your solution can streamline procurement processes or reduce overhead can trigger their interest.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 544 gaming company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- vendor management inefficiencies
- budget constraints
- rapid project timelines
- supply chain disruptions
The playbook
- 01
Identify recent game launches
Filter your prospect list for gaming companies that have recently launched a game or mobile app. This indicates potential increased spending on resources or services. Use platforms like App Annie or Sensor Tower to find companies with recent releases.
- 02
Research procurement pain points
Look for common procurement challenges specific to gaming, like managing multiple vendors for art, sound, and development tools. Use LinkedIn groups or industry forums to gather insights on what procurement leads are discussing or struggling with.
- 03
Highlight cost-saving opportunities
Craft your outreach to emphasize how your solution can help reduce costs associated with vendor management or procurement inefficiencies. For example, mention how consolidating suppliers can lead to better pricing or terms, which is crucial for budget-conscious procurement leads.
- 04
Address objections about industry knowledge
Be prepared for objections related to your lack of specific gaming industry experience. Have case studies or examples ready that showcase your understanding of the gaming market and how your solution has benefited similar clients.
- 05
Follow up after industry events
If you've identified prospects who attended recent gaming expos or conferences, follow up promptly. Mention the event in your outreach to create a connection and reference any relevant discussions or trends that emerged during the event.
Can gaming companies even receive your mail?
We measured the DNS of 544 gaming companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 11.5% of 1–10-person companies against 58.5% of the largest — 47 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your procurement process
- Cut costs in vendor management
- Optimize your supply chain today
Questions
- Why do procurement leads in gaming hesitate to engage with new vendors?
- Procurement leads often prioritize established relationships and might hesitate to engage with new vendors due to concerns about reliability and quality. They need assurance that a new vendor can meet industry standards and deliver on time, especially given the fast-paced nature of game development.
- What are common procurement challenges faced by gaming companies?
- Gaming companies frequently face challenges such as managing multiple suppliers for various components, maintaining budget constraints during development cycles, and ensuring timely delivery of assets. These pressures make procurement leads critical in balancing quality and cost-effectiveness.
- How can I demonstrate value to procurement leads in gaming?
- To demonstrate value, focus on how your solution can specifically address the unique challenges faced by gaming procurement leads, such as reducing costs and improving supplier efficiency. Providing case studies or testimonials from similar industries can also help build credibility.
- What factors influence procurement decisions in the gaming industry?
- Procurement decisions in gaming are influenced by factors like project timelines, budget constraints, and the need for high-quality assets. Procurement leads must balance the urgency of game development with the necessity of sourcing reliable vendors, making strategic partnerships crucial.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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