How to sell to Procurement leads at Fintech companies
Procurement leads in fintech are primarily measured on cost savings achieved through strategic sourcing. They respond to outreach that demonstrates a clear understanding of their supplier management challenges, such as vendor compliance issues or the need for streamlined procurement processes. Providing insights on how to optimize procurement workflows can capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- vendor compliance issues
- inefficient contract negotiations
- lack of supplier transparency
- high operational costs
The playbook
- 01
Identify recent procurement software upgrades
Use LinkedIn or industry news to find fintech companies that have recently upgraded their procurement software. These companies are often looking for ways to maximize the efficiency of their new tools, making them more receptive to solutions that enhance their current processes.
- 02
Pinpoint budget review cycles
Research the typical budget review cycles for procurement departments in fintech. Targeting outreach just before these cycles can increase your chances of engagement, as they are likely evaluating current contracts and looking for cost-saving opportunities.
- 03
Follow up on compliance challenges
Monitor any regulatory changes affecting fintech procurement practices. When reaching out, mention specific compliance challenges they may be facing, as this shows you understand their unique pressures and are ready to offer solutions.
- 04
Connect via procurement-focused webinars
Identify upcoming webinars or industry events focused on procurement in fintech. Engage with attendees or speakers on social media beforehand to establish a connection, which can facilitate a warmer outreach when you follow up.
- 05
Highlight vendor management pain points
In your outreach, specifically address common pain points such as vendor evaluation or contract negotiation inefficiencies. By presenting tailored insights, you can position yourself as a knowledgeable partner rather than just another vendor.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining procurement processes
- Enhancing vendor compliance
- Optimizing procurement costs
Questions
- Why do procurement leads in fintech ignore outreach?
- Procurement leads often ignore outreach that lacks specific relevance to their current challenges. If the message does not address their immediate pain points, such as compliance or cost management, they are less likely to engage. Tailoring your approach to their recent activities or industry changes can increase your chances of a response.
- What triggers procurement leads to consider new vendors?
- Procurement leads are more likely to consider new vendors when they are facing challenges with existing suppliers or when they are under pressure to reduce costs. Demonstrating a clear understanding of their specific needs and how your solution can alleviate those pressures is crucial for capturing their interest.
- How can I effectively follow up with procurement leads?
- Effective follow-ups should reference previous interactions or highlight new insights related to their procurement challenges. Timing your follow-up around key procurement events, such as budget reviews or compliance deadlines, can also increase engagement rates.
- What common objections do procurement leads have?
- Common objections include concerns about the ROI of new solutions, the complexity of integrating new vendors into existing systems, and the risk of disrupting current supplier relationships. Addressing these objections with clear examples and case studies can help build trust and credibility.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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