How to sell to Founders at Fintech companies in Sweden
Founders in Swedish fintech companies are primarily measured on their ability to secure funding for growth. They respond to outreach that demonstrates a clear understanding of regulatory challenges specific to Sweden, such as PSD2 compliance. When you can articulate solutions that alleviate their funding pressures and help build trust with investors, they are more likely to engage with you.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- navigating complex regulations
- securing investor confidence
- managing rapid growth
- balancing product development with compliance
The playbook
- 01
Identify funding rounds in progress
Use platforms like Crunchbase or PitchBook to filter for fintech companies in Sweden that have recently announced funding rounds. Focus on those that are in the Series A or B stage, as they are likely looking for solutions to scale operations and enhance their product offerings.
- 02
Analyze regulatory challenges faced
Research recent changes in Swedish fintech regulations, such as updates to the Financial Supervisory Authority (Finansinspektionen) guidelines. Craft your outreach to highlight how your solution can help navigate these complexities, making it easier for the founder to focus on growth.
- 03
Leverage industry-specific events
Look for fintech conferences or webinars happening in Sweden, such as Slush or Nordic Fintech Week. Mention these events in your outreach to demonstrate awareness of the industry landscape and offer to discuss insights or follow up on key takeaways.
- 04
Address common funding objections
Prepare to counter objections related to budget constraints or existing vendor relationships. Founders often worry about ROI; provide examples of cost savings or revenue increases from similar companies in the fintech space to build credibility.
- 05
Suggest a timely follow-up
After your initial outreach, follow up within a week, especially if you referenced an event or regulatory change. Timing is crucial, as founders may be evaluating new partnerships or solutions in the wake of funding announcements or regulatory shifts.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Funding growth in fintech
- Insights from recent fintech events
Questions
- Why do founders at fintech companies in Sweden ignore outreach about compliance solutions?
- Founders often prioritize immediate growth and funding over compliance concerns, viewing them as secondary. If your outreach does not clearly connect compliance solutions to tangible benefits like funding success or operational efficiency, it may be overlooked.
- What challenges do Swedish fintech founders face when seeking funding?
- Founders often struggle with demonstrating a clear path to profitability and managing investor expectations. They need to balance innovative product development with regulatory compliance, which can make it difficult to attract the right investors.
- How can I effectively engage fintech founders in Sweden?
- To effectively engage fintech founders, focus on their specific pain points, such as regulatory hurdles and investor relations. Providing insights or solutions that directly address these issues will increase your chances of a response.
- What common mistakes do sellers make when reaching out to fintech founders?
- Sellers often make the mistake of using generic messaging that doesn't resonate with the unique challenges of fintech founders. Failing to reference specific industry trends or regulatory changes can lead to disengagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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