How to sell to Heads of Marketing at Fintech companies
Heads of Marketing in fintech are primarily measured on customer acquisition rates. They respond positively to outreach that demonstrates a clear understanding of how their marketing strategies can improve customer engagement and retention in a highly competitive market. Highlighting specific challenges like regulatory changes or market trends will catch their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- regulatory hurdles in marketing
- increasing customer churn
- tightening budgets for campaigns
- difficulty in measuring ROI
The playbook
- 01
Identify recent product launches
Search for fintech companies that have recently launched new products or services. Use platforms like LinkedIn News or industry blogs to find announcements. This indicates they may be looking to ramp up marketing efforts to promote these launches.
- 02
Analyze their current marketing campaigns
Review the marketing strategies of targeted fintech companies by examining their social media channels and press releases. Look for gaps in their messaging or areas where they could enhance customer engagement, which will help you tailor your outreach.
- 03
Segment by marketing budget changes
Filter your list for companies that have recently secured funding or announced budget increases. This often correlates with a willingness to invest in new marketing tools or strategies, making them more likely to respond to your outreach.
- 04
Craft messaging around compliance challenges
Develop your outreach to address specific compliance challenges faced by fintech marketers, such as navigating new regulations. This shows you understand their unique pressures and can provide solutions tailored to their needs.
- 05
Set a follow-up schedule based on their campaign cycles
Establish a follow-up cadence that aligns with fintech marketing cycles, typically quarterly or after product launches. This ensures your outreach is timely and relevant, increasing the likelihood of securing a conversation.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boosting customer engagement
- Navigating fintech marketing challenges
- Enhancing your campaign effectiveness
Questions
- Why do heads of marketing in fintech ignore outreach about generic marketing tools?
- Heads of marketing in fintech often receive numerous pitches about generic tools that don't address their specific industry challenges. They look for solutions that are tailored to the complexities of fintech, such as compliance and customer retention, and are less likely to engage with broad proposals.
- What marketing trends are fintech heads of marketing currently focused on?
- Currently, fintech heads of marketing are focused on digital transformation, personalized customer experiences, and leveraging data analytics for targeted campaigns. They are also keen on understanding how to navigate regulatory changes while maintaining effective marketing strategies.
- How can outreach be more effective for fintech marketing leaders?
- Effective outreach for fintech marketing leaders should include insights into industry-specific challenges, such as regulatory compliance and customer engagement strategies. Demonstrating a deep understanding of their market and offering tailored solutions can significantly increase response rates.
- What objections do fintech marketing heads have to new marketing solutions?
- Fintech marketing heads often cite concerns about integration with existing systems, the ability to meet compliance standards, and the ROI of new tools. Addressing these objections directly in your outreach can help you stand out and build trust.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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