How to sell to Founders at SaaS companies
Founders at SaaS companies are primarily measured on their monthly recurring revenue (MRR). They respond to outreach that clearly demonstrates an understanding of their growth challenges, such as scaling customer acquisition efficiently while managing churn. Addressing how your solution can directly impact their MRR will capture their attention.
What actually hurts
- high customer acquisition costs
- increasing churn rates
- scaling operational efficiency
The playbook
- 01
Identify recent funding announcements
Filter for SaaS companies that have recently completed funding rounds. Use sources like Crunchbase or PitchBook to gather information. These companies are often looking for solutions to help them scale quickly after receiving investment.
- 02
Target companies with high churn rates
Research SaaS companies that have publicly reported issues with customer retention. Tools like G2 or Capterra can provide insights into user reviews and satisfaction. This pain point can be a strong entry point for discussions about improving customer loyalty.
- 03
Craft a message about scaling customer acquisition
When reaching out, focus on how your solution can help them reduce customer acquisition costs while increasing MRR. Mention specific metrics or case studies related to similar SaaS businesses to build credibility and relevance.
- 04
Follow up after 3-5 days
If you don’t hear back, send a follow-up email after 3-5 days. Reference your previous message and ask if they had a chance to consider your proposal. This shows persistence and respect for their time.
- 05
Suggest a call during peak planning times
Propose a call during their quarterly planning periods, which are often in January and July. Founders are typically open to discussing new strategies and tools that can help them achieve their goals during these times.
Subject lines that fit
- Strategies for reducing churn
- Boost your MRR this quarter
- Funding just secured? Let's talk growth
Questions
- Why do founders at SaaS companies ignore cold outreach?
- Founders often receive numerous cold outreach messages daily, making them selective about what they engage with. If the outreach doesn't immediately address a pressing pain point or provide clear value, it risks being overlooked.
- What topics resonate most with SaaS founders?
- SaaS founders are typically interested in topics around scaling customer acquisition, reducing churn, and improving operational efficiency. They appreciate insights that directly tie back to increasing MRR and enhancing customer satisfaction.
- How can I establish credibility with a SaaS founder?
- To establish credibility, reference specific challenges faced by similar SaaS companies and how your solution has effectively addressed them. Including relevant case studies or testimonials can also help build trust and relevance.
- What timing is best for reaching out to SaaS founders?
- Reaching out during key planning periods, such as the start of a new quarter or after funding announcements, is ideal. Founders are more likely to be receptive to new ideas and solutions during these strategic times.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site