Cold outreach to Fintech companies
The buyer is a fintech product manager focused on increasing user engagement metrics. They respond to outreach that clearly identifies user pain points and offers solutions to enhance product usability. Demonstrating an understanding of their specific user demographics and the challenges they face will capture their attention effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- user engagement drop-off
- feature adoption issues
- regulatory compliance stress
- market entry barriers
The playbook
- 01
Identify recent product updates
Search for fintech companies that have recently launched new features or products. Use platforms like Product Hunt or industry news websites to find announcements. This shows you are aware of their current focus and can tailor your outreach accordingly.
- 02
Analyze user feedback trends
Look for user reviews on platforms like G2 or Capterra to identify common complaints or feature requests. Highlighting these in your outreach can demonstrate your understanding of their user base and position your solution as a relevant fix.
- 03
Target firms expanding into new markets
Filter your list for fintech companies that are entering new geographic markets or demographics. These companies often seek tools to streamline their operations, making them more likely to engage with solutions that can assist in this transition.
- 04
Address specific compliance challenges
Research recent regulatory changes affecting fintech products and mention them in your outreach. Product managers are often under pressure to ensure compliance, so referencing how your solution can help mitigate these risks will resonate strongly.
- 05
Follow up with industry insights
If you don’t receive a response, send a follow-up that includes a relevant industry report or trend analysis. This positions you as a knowledgeable resource rather than just a salesperson, increasing the likelihood of a conversation.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving user engagement
- Solutions for compliance issues
- Insights on feature adoption
Questions
- Why do fintech product managers ignore cold emails?
- Fintech product managers often receive numerous outreach emails daily, making it easy for them to overlook messages that lack immediate relevance. If your email doesn't directly address their current challenges or goals, it may not stand out in their crowded inbox.
- What types of outreach resonate with fintech product managers?
- Outreach that includes specific insights about their product's performance or user feedback tends to resonate more. Demonstrating a clear understanding of their market and providing actionable solutions can capture their attention more effectively.
- How can I tailor my message for fintech product managers?
- Focus on their specific pain points, such as compliance challenges or user engagement issues. Use data or trends relevant to their product to show you understand their context and can provide meaningful support.
- What common objections do fintech product managers have?
- A common objection is the perceived risk of integrating new solutions into existing systems. Product managers may also be concerned about the time and resources required for implementation, so addressing these concerns upfront can help alleviate resistance.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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