How to sell to Heads of Sales at Fintech companies
Heads of Sales in fintech are primarily measured by their quarterly revenue targets. They respond to outreach that demonstrates a clear understanding of their sales cycle challenges, such as long sales processes or high customer churn. A tailored approach that highlights solutions to these specific issues will capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- lengthy sales cycles
- high customer churn
- integration of new technologies
- compliance management
The playbook
- 01
Identify recent funding rounds
Filter your list for fintech companies that have secured funding in the last 6 months. These companies likely have increased budgets for sales initiatives and are looking to expand their teams or improve processes. Use Crunchbase or PitchBook for accurate funding data.
- 02
Research product launch timelines
Look for fintech firms that have recently launched new products. This often indicates a need for new sales strategies or tools to support those products. Check company press releases or industry news sites to find this information.
- 03
Connect on recent sales challenges
Craft your outreach to mention common sales challenges in fintech, like managing complex compliance requirements or integrating new technologies. Reference specific pain points these companies might face to demonstrate your understanding of their environment.
- 04
Follow up after industry events
Identify heads of sales who attended recent fintech conferences or webinars. Send a follow-up message referencing the event and discussing how your insights could help them address challenges highlighted during the talks.
- 05
Time your outreach before quarterly reviews
Schedule your outreach to coincide with the month leading up to their quarterly revenue reviews. This is when they are most focused on strategies to meet targets and might be open to new solutions that can help.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Strategies for reducing churn
- Boosting sales efficiency
- Navigating compliance challenges
Questions
- Why do heads of sales in fintech avoid cold outreach?
- Heads of Sales often receive numerous cold emails and may feel overwhelmed by generic pitches. They prioritize outreach that shows a deep understanding of their specific industry challenges and offers tailored solutions that can directly impact their sales performance.
- What sales metrics do fintech heads prioritize?
- Fintech Heads of Sales typically focus on metrics like customer acquisition cost, sales cycle length, and conversion rates. These metrics help them assess the effectiveness of their sales strategies and identify areas for improvement.
- How can I demonstrate value to a fintech head of sales?
- To demonstrate value, share insights on optimizing sales processes or reducing churn rates specific to fintech. Use case studies or examples from similar companies to illustrate how your approach can lead to measurable improvements in their sales outcomes.
- What common objections do fintech heads of sales have?
- Common objections include concerns about the ROI of new tools, the complexity of integrating new solutions into existing systems, and the time required for training staff. Addressing these objections with clear, data-driven solutions can help overcome resistance.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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