How to sell to Founders at Fintech companies in Spain
Founders in the Spanish fintech sector prioritize rapid user growth and market differentiation. They respond positively to outreach that demonstrates a deep understanding of their unique regulatory environment and competitive landscape. Highlighting solutions that streamline compliance or enhance user experience can spark their interest and lead to engagement.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- regulatory compliance headaches
- high customer acquisition costs
- difficulty scaling technology
- market differentiation struggles
The playbook
- 01
Identify recent funding rounds
Use Crunchbase or PitchBook to find fintech startups in Spain that have secured funding in the last 6 months. Focus on those that mention plans for scaling operations or product development. These companies are likely to be open to new solutions that can help them achieve their growth goals.
- 02
Analyze regulatory changes
Research recent changes in financial regulations in Spain that impact fintech companies. Create a list of founders who have publicly discussed challenges related to compliance. This shows you understand their pain points and can position your outreach around solutions that address these specific issues.
- 03
Craft a value-driven message
Compose an email that references a specific regulatory challenge faced by fintech companies in Spain, such as PSD2 compliance. Explain how your solution can alleviate this burden and help them focus on growth. Personalize the message by mentioning their recent funding or product launch.
- 04
Leverage local networking events
Identify upcoming fintech events or meetups in Spain where founders are likely to attend. Use platforms like Meetup or Eventbrite to find these events. Reach out to attendees with a tailored message that references the event and proposes a brief meeting to discuss industry trends.
- 05
Follow up on engagement signals
Monitor responses to your emails and any engagement on LinkedIn. If a founder interacts with your content or replies to your email, follow up within 48 hours with a tailored message that builds on their interest. This shows you are attentive and ready to provide value.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Scaling your fintech startup
- Insights on customer acquisition
Questions
- Why do fintech founders ignore outreach about compliance solutions?
- Fintech founders often prioritize immediate growth and user acquisition over compliance, viewing it as a secondary concern. They may also feel overwhelmed by the number of compliance-related messages and fail to see the direct impact on their business. To capture their attention, outreach must clearly link compliance to growth.
- What common objections do fintech founders have about new solutions?
- Founders frequently cite budget constraints and the need for proven ROI as major objections. They may also express skepticism about the implementation time or the learning curve associated with new tools. Addressing these concerns directly in outreach can increase the likelihood of engagement.
- How can I demonstrate understanding of the fintech landscape to founders?
- Research current trends and challenges in the fintech industry, particularly in Spain. Reference specific market dynamics, such as competition from neobanks or evolving consumer preferences. This tailored approach shows founders that you are knowledgeable and can provide relevant solutions.
- What are the best ways to reach out to busy fintech founders?
- Utilize concise and impactful messaging that respects their time. Focus on key insights or solutions that directly address their pain points. Engaging through local events and networking opportunities can also be effective, as it allows for more personal connections and discussions.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site