How to sell to Founders at Fintech companies in Germany
Founders in the fintech industry in Germany are primarily measured on their company's growth rate. They respond to outreach that demonstrates an understanding of their unique challenges, such as navigating regulatory hurdles while scaling their product. Highlighting insights into specific compliance issues or market trends can capture their attention and prompt a conversation.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- navigating complex regulations
- scaling technology solutions
- integrating with legacy systems
- gaining customer trust
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for fintech companies in Germany that have recently secured funding. Focus on those that have raised at least €1 million, as they are likely looking to scale and may need support with compliance or technology solutions.
- 02
Research regulatory changes
Look into recent regulatory updates in Germany that impact fintech, such as changes in PSD2 or GDPR enforcement. Tailor your messaging to discuss how these regulations affect their business and how you can help them navigate the complexities.
- 03
Highlight specific pain points
Craft your outreach by addressing common challenges faced by fintech founders, such as integration with legacy banking systems or managing customer trust in digital transactions. Use case studies that resonate with these issues to make your outreach more relevant.
- 04
Leverage industry events
Identify upcoming fintech conferences or networking events in Germany. Mention these events in your outreach to create a sense of urgency and relevance, suggesting a meeting during or shortly after the event to discuss insights gained.
- 05
Follow up with a value-driven message
If you don't receive a response, send a follow-up email that shares a recent article or report relevant to their business challenges. This shows your commitment to providing value and keeps the conversation going without being overly salesy.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Growing your fintech venture
- Insights for fintech founders
Questions
- Why do fintech founders in Germany ignore cold outreach?
- Fintech founders often receive numerous outreach messages daily, making it crucial for sellers to stand out. Many founders prioritize relationships and referrals over cold emails, leading them to overlook unsolicited messages that don't immediately address their specific pain points.
- What challenges do fintech founders face in scaling?
- Founders in fintech frequently struggle with compliance, technology integration, and customer acquisition. As they scale, they must balance growth with the need to meet regulatory requirements and maintain customer trust, which can complicate their expansion efforts.
- How can I demonstrate value to fintech founders?
- To capture the attention of fintech founders, focus on their specific challenges, such as compliance or technology integration. Providing insights or solutions that directly address these issues shows that you understand their needs and can offer tangible benefits.
- What role does networking play for fintech founders?
- Networking is essential for fintech founders as it helps them build relationships, gain insights, and find potential partners or investors. Attending industry events allows them to connect with others facing similar challenges and share best practices.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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