How to sell to Heads of Operations at Fintech companies
Heads of Operations in fintech are primarily measured on operational efficiency, often defined by their ability to reduce costs while maintaining compliance. They respond positively to outreach that demonstrates a clear understanding of operational bottlenecks, such as lengthy payment processing times or regulatory hurdles, and provides actionable solutions tailored to their unique challenges.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- long payment processing times
- regulatory compliance delays
- integration issues with existing systems
- high operational costs
The playbook
- 01
Identify recent funding rounds
Filter your list for fintech companies that have recently closed funding rounds. These companies are likely to be scaling operations, making them more receptive to solutions that enhance efficiency and compliance.
- 02
Analyze operational pain points
Utilize industry reports and forums to understand common operational challenges faced by fintech firms, such as payment delays or integration issues. Tailor your messaging to address these specific pain points.
- 03
Leverage compliance triggers
Identify companies that have recently faced regulatory scrutiny or compliance changes. Highlight how your solution can help streamline compliance processes and reduce risks associated with operational gaps.
- 04
Address specific objections
Be prepared for objections related to budget constraints or resource allocation. Present case studies or examples of cost savings from other fintechs that successfully implemented similar solutions.
- 05
Schedule follow-up based on urgency
If you receive a positive response but no immediate commitment, suggest a follow-up within two weeks. Use this time to provide additional insights or resources that reinforce the urgency of addressing their operational challenges.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving payment efficiency
- Streamlining compliance processes
- Reducing operational costs
Questions
- Why do Heads of Operations ignore outreach about new tech solutions?
- Heads of Operations often prioritize immediate operational issues over new technology, especially if they perceive it as an additional cost without clear ROI. They may also be overwhelmed by vendor outreach, leading to a lack of engagement with unsolicited offers.
- What operational metrics do Heads of Operations focus on?
- Heads of Operations typically focus on metrics like transaction speed, cost per transaction, and compliance rates. These metrics are crucial for maintaining efficiency and ensuring the organization meets regulatory standards.
- How can I demonstrate value to a Head of Operations?
- To demonstrate value, highlight specific operational challenges they face and provide tailored solutions that address those issues. Use case studies that showcase measurable outcomes, such as reduced processing times or improved compliance rates.
- What timing is best for reaching out to Heads of Operations?
- The best timing for outreach is typically at the beginning of a quarter when budgets are being reviewed and new projects are being planned. Additionally, reaching out after major industry events can also yield better engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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