How to sell to Heads of People at Fintech companies
Heads of People in fintech companies, like CHROs or VPs of Talent, are primarily measured on employee retention rates. They respond to outreach that clearly identifies solutions to high turnover or recruitment challenges, particularly in competitive sectors like payments and lending. Demonstrating a clear understanding of their talent acquisition struggles can capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high employee turnover
- difficulty sourcing talent
- slow recruitment processes
- employee dissatisfaction
The playbook
- 01
Identify recent funding rounds
Start by researching fintech companies that have recently secured funding. Use platforms like Crunchbase or PitchBook to filter for companies that raised over $5 million in the last three months. These firms are likely expanding and may need support in scaling their talent acquisition efforts.
- 02
Target companies with high turnover rates
Look for fintech companies with recent employee reviews indicating dissatisfaction or high turnover. Websites like Glassdoor can provide insights on employee sentiment. Target your outreach to those companies, emphasizing your understanding of the challenges they face in retaining talent.
- 03
Craft messaging around competitive hiring
When reaching out, focus on the competitive nature of hiring in fintech, especially in payments and lending. Mention specific challenges like sourcing qualified candidates quickly or integrating diverse talent. This shows you understand the unique pressures they face in their industry.
- 04
Prepare for objections about budget constraints
Anticipate objections related to budget limitations. Be ready to discuss how investing in better talent acquisition can lead to long-term savings by reducing turnover costs. Highlighting the ROI of your solution can help overcome this barrier.
- 05
Follow up after industry events
Monitor fintech industry events and conferences. After such events, follow up with attendees who are Heads of People, referencing specific discussions or trends from the event. This creates a timely connection and shows your awareness of current industry issues.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improve your retention rates
- Talent acquisition challenges
- Sourcing top fintech talent
Questions
- Why do Heads of People in fintech ignore cold outreach?
- Heads of People often receive numerous cold outreach messages that fail to address their specific pain points. If the outreach lacks relevance to their current challenges, such as high turnover or recruitment speed, it is likely to be overlooked. Tailoring your message to their unique circumstances can increase engagement.
- What are common hiring challenges for fintech companies?
- Fintech companies frequently face challenges like intense competition for skilled workers, especially in niche areas like compliance and technology. They also struggle with maintaining a diverse workforce while ensuring that new hires fit into their fast-paced culture, which can complicate the hiring process.
- How can I demonstrate value to a Head of People?
- To demonstrate value, focus on specific solutions that address their pain points, such as improving recruitment efficiency or enhancing employee engagement. Providing insights into industry best practices or case studies relevant to fintech can also help establish credibility and relevance.
- What timing is best for reaching out to Heads of People?
- The best timing for outreach is often just after significant company milestones, such as funding rounds or product launches. These events typically trigger a need for strategic hires and can make Heads of People more receptive to new solutions that support their growth initiatives.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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