How to sell to Product leads at Insurance companies
Product leads in insurance are primarily measured by the speed of product development cycles, which directly impacts market responsiveness. They engage with outreach that demonstrates a clear understanding of regulatory changes affecting product offerings, as well as how these changes can enhance customer experience and retention. Highlighting insights on compliance and innovation will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- slow product development
- regulatory changes
- customer retention issues
- integration challenges with brokers
The playbook
- 01
Identify teams launching new insurance products
Use LinkedIn to filter for companies that recently announced new insurance products or features. Look for press releases or news articles that mention product launches, as these indicate a need for support in product management and development.
- 02
Connect with decision-makers in insurtech
Search for CPOs or VP Product at insurtech firms within your filtered list. Use tools like LinkedIn Sales Navigator to find their profiles and note any shared connections or interests that can help you build rapport when reaching out.
- 03
Craft messaging around regulatory compliance
Draft your outreach emails to specifically mention recent regulatory changes impacting the insurance sector. Articulate how your insights on compliance can help streamline their product development process and reduce time to market.
- 04
Follow up after product launch announcements
Set a reminder to follow up two weeks after a company announces a new product. This timing allows you to reference their recent launch and position your offering as a way to enhance their product's success in the market.
- 05
Address common objections about budget constraints
Prepare to counter objections related to budget by highlighting potential ROI from improved product offerings. Use examples of how investing in compliance support has led to increased customer satisfaction and retention in similar companies.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing your product launch
- Navigating insurance regulations
- Streamlining claims processes
Questions
- Why do product leads in insurance ignore outreach about compliance tools?
- Product leads may perceive compliance tools as non-essential or outside their immediate focus on product development. They often prioritize innovations that directly impact their product features and market competitiveness, making them less responsive to generic compliance messaging.
- What challenges do product leads face during product launches?
- During product launches, product leads often struggle with ensuring that all regulatory requirements are met while also delivering features that resonate with customers. Balancing compliance with innovation can create tension, leading to delays and increased stress on teams.
- How can outreach be more effective for product leads in insurance?
- Outreach is more effective when it directly addresses the specific challenges faced by product leads, such as regulatory changes and market demands. Tailoring messages to highlight solutions that improve product development timelines and customer satisfaction can increase engagement.
- What metrics matter most to product leads in insurance?
- Product leads in insurance are most concerned with metrics related to product performance, customer feedback, and compliance adherence. They track how quickly products can be brought to market and how well they meet regulatory standards, impacting overall business success.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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