How to sell to Founders at Insurance companies
Founders in the insurance industry are primarily measured on their company's growth rate. They respond to outreach that demonstrates a clear understanding of the insurtech landscape, especially regarding how to streamline claims processing. Highlighting specific pain points or inefficiencies in their current operations is crucial for capturing their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- slow claims processing
- high operational costs
- inadequate technology adoption
The playbook
- 01
Identify recent funding rounds
Look for insurance startups that have recently secured funding. Use platforms like Crunchbase or PitchBook to filter for companies that closed rounds in the last three months. This indicates they may be looking to scale operations and could benefit from new solutions.
- 02
Research claims processing challenges
Dive into the recent news or reports about the challenges faced by insurtech firms in claims processing. Identify specific pain points such as high turnaround times or customer dissatisfaction. Tailor your messaging to address these issues directly.
- 03
Connect via LinkedIn with insights
Send a connection request on LinkedIn with a personalized note that references a recent article or insight about claims technology. Mention how your expertise aligns with their current challenges. Founders appreciate relevant, timely information that shows you understand their industry.
- 04
Propose a solution to a specific issue
In your outreach, propose a solution that directly addresses a known pain point, such as reducing claims processing time by automating workflows. Be specific about the benefits, and provide a clear call to action for a brief discussion on how you can help.
- 05
Follow up with a relevant case study
If you don’t get a response after a week, follow up with a case study that showcases how your solution helped a similar insurtech company reduce their claims processing time. Focus on tangible results and invite them to discuss how you can achieve similar outcomes for their firm.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining your claims process
- Funding insights for insurtech growth
- Tackling claims inefficiencies
Questions
- Why do founders in insurance ignore cold outreach?
- Founders in insurance often ignore cold outreach due to their busy schedules and the sheer volume of unsolicited messages they receive. They prioritize communications that demonstrate a deep understanding of their specific challenges and provide clear, actionable solutions.
- What key metrics do insurance founders focus on?
- Insurance founders typically focus on metrics such as customer acquisition cost, claims processing efficiency, and overall growth rate. They are constantly looking for ways to optimize these metrics to ensure their business remains competitive in the evolving insurtech landscape.
- How can I make my outreach stand out?
- To make your outreach stand out, focus on personalization and relevance. Reference recent developments in the insurance industry, particularly those impacting claims and technology. Providing insights that address specific pain points can capture their attention more effectively than generic pitches.
- What common objections do founders have?
- Common objections from founders include concerns about the cost of new technology, the time required for implementation, and skepticism about the promised results. Addressing these objections upfront by providing clear evidence of ROI and ease of integration can help overcome resistance.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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