Cold outreach to Insurance companies
The buyer is a Claims Manager at an insurance company, primarily measured on reducing claims processing time. They respond to outreach that clearly outlines how a solution can streamline claims workflows, cut operational costs, and enhance customer satisfaction. Demonstrating an understanding of their specific claims challenges, such as high error rates or lengthy approval times, is crucial for engagement.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high claims error rates
- lengthy approval processes
- regulatory compliance headaches
- increased customer complaints
The playbook
- 01
Identify recent claim processing delays
Use industry reports or news articles to find insurance companies that have recently reported claims processing delays. Look for specific case studies or press releases that mention these issues. This information will help you tailor your outreach to address their immediate needs.
- 02
Target companies with high claims volume
Filter your prospect list for insurance companies that handle a high volume of claims. Use data from industry databases or LinkedIn to identify key players in the insurtech space. Focusing on these companies increases the likelihood of your outreach being relevant and timely.
- 03
Craft messaging around compliance challenges
Draft your outreach messages to specifically address compliance challenges faced by claims managers, such as regulatory changes affecting claims processing. Highlight how your solution can simplify compliance management. This shows you understand their operational hurdles and can provide value.
- 04
Prepare for objections about budget constraints
Anticipate budget-related objections by researching common budget cycles in the insurance industry. Prepare a response that emphasizes the ROI of reducing claims processing time and improving customer satisfaction. Addressing this objection upfront can help to keep the conversation moving forward.
- 05
Follow up after industry conferences
Schedule follow-ups with your prospects shortly after major insurance industry conferences or events. Use these occasions to reference discussions or trends that emerged during the event, demonstrating your awareness of current industry challenges and your interest in their specific needs.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving claims processing speed
- Addressing compliance in claims
- Streamlining your claims workflows
Questions
- Why do claims managers ignore outreach about automation tools?
- Claims managers often ignore outreach about automation tools because they are inundated with offers that don’t address their specific pain points. Many messages lack relevance to their immediate challenges, such as compliance issues or operational inefficiencies, leading to disengagement.
- What triggers claims managers to respond to outreach?
- Claims managers are likely to respond to outreach that highlights a clear solution to a pressing issue, such as reducing claims processing time or improving accuracy. Demonstrating a deep understanding of their operational challenges can prompt them to engage with your message.
- How can I get a claims manager's attention?
- Getting a claims manager's attention requires targeted messaging that speaks directly to their daily challenges. Use specific examples of how your solution can resolve issues like high error rates or lengthy claim approvals to capture their interest.
- What common objections do claims managers have?
- Common objections from claims managers include concerns about budget constraints and the perceived complexity of implementing new solutions. They may also express skepticism about the effectiveness of proposed tools based on past experiences with vendors.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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