How to sell to Product leads at Healthcare companies
Product leads in healthcare are primarily measured by patient satisfaction scores. They respond to outreach that demonstrates a clear understanding of healthcare regulations and how your solution aligns with improving patient care outcomes. Highlighting specific improvements in operational efficiency can make your message relevant and compelling.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 567 healthcare company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low patient satisfaction scores
- increasing regulatory compliance demands
- inefficient operational processes
- difficulty integrating new technologies
The playbook
- 01
Identify clinics with recent patient satisfaction surveys
Use healthcare databases to filter for clinics that have recently published patient satisfaction surveys. Look for clinics with low scores, as these are likely seeking solutions to improve their ratings. This gives you a specific pain point to address in your outreach.
- 02
Research regulatory changes impacting healthtech
Stay updated on recent regulatory changes affecting the healthtech industry. Tailor your messaging to demonstrate how your solution helps navigate these changes, particularly how it can reduce compliance risks and improve patient care delivery.
- 03
Analyze recent product launches in patient care
Identify healthcare companies that have recently launched new patient care products. This indicates a willingness to innovate and may signal they are open to additional solutions. Mention these launches in your outreach to establish relevance.
- 04
Craft messaging around operational efficiency
When reaching out, focus on how your solution can streamline operations and reduce overhead costs, which is a constant concern for product leads. Use specific examples of how similar organizations have saved time and resources.
- 05
Schedule follow-ups based on engagement
If you receive a response, aim to schedule a follow-up call within 48 hours. If there's no response, send a follow-up email after one week, referencing any ongoing healthcare trends that relate to their specific challenges.
Can healthcare companies even receive your mail?
We measured the DNS of 567 healthcare companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 18.3% of 1–10-person companies against 78.3% of the largest — 60 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving patient satisfaction
- Navigating healthcare regulations
- Streamlining clinic operations
Questions
- Why do healthcare product leads ignore outreach about new technologies?
- Healthcare product leads often prioritize immediate operational issues over new technologies. If your outreach doesn't clearly link your solution to a specific pain point, like improving patient care or compliance, it may not resonate with them.
- What common objections do product leads have regarding new solutions?
- Product leads frequently cite budget constraints and the potential disruption to existing workflows as major objections. They may also express concerns about the complexity of integrating new solutions into their current systems.
- How can I demonstrate value to healthcare product leads?
- To demonstrate value, focus on case studies or examples that show measurable improvements in patient care or operational efficiency. Providing clear metrics and testimonials from similar organizations can help build credibility.
- What triggers a healthcare product lead to consider new solutions?
- Triggers can include poor patient feedback, regulatory changes, or internal initiatives aimed at improving care delivery. Monitoring industry news and trends can help you identify these opportunities for outreach.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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