How to sell to Founders at Healthcare companies
Founders in healthcare are primarily measured on patient satisfaction scores. They respond to outreach that clearly demonstrates an understanding of their operational challenges, such as staffing shortages or regulatory hurdles. Highlighting specific solutions that can enhance patient care or streamline operations will catch their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 567 healthcare company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- staffing shortages
- regulatory compliance changes
- patient care quality
- technology adoption
The playbook
- 01
Identify recent funding rounds
Filter your list for healthcare startups that have recently secured funding, as they often need scalable solutions. Use databases like Crunchbase or PitchBook to find companies that raised capital within the last 6 months. This indicates they are likely looking to invest in new tools or services.
- 02
Research pain points from industry news
Look for articles or press releases highlighting challenges faced by healthcare founders, such as compliance changes or technology adoption issues. Use sources like Healthcare Dive or Becker's Hospital Review. Mention these specific challenges in your outreach to show you understand their current landscape.
- 03
Leverage connections for warm introductions
Identify mutual connections on LinkedIn who can introduce you to the founders. Use tools like LinkedIn Sales Navigator to find shared contacts. A warm introduction can significantly increase the likelihood of a response compared to cold outreach.
- 04
Craft a message around operational efficiency
When reaching out, focus on how your solution can improve operational efficiency or patient care metrics. Be specific about how you can reduce wait times or streamline processes. Founders are often pressed for time, so get to the point quickly with tangible benefits.
- 05
Follow up with relevant industry insights
If you don’t receive a response, follow up with a relevant industry insight or a recent case study that aligns with their challenges. Aim to send this within 5-7 days of your initial outreach. This shows persistence and reinforces your understanding of their needs.
Can healthcare companies even receive your mail?
We measured the DNS of 567 healthcare companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 18.3% of 1–10-person companies against 78.3% of the largest — 60 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving patient satisfaction
- Streamlining clinic operations
- Navigating healthcare regulations
Questions
- Why do healthcare founders often overlook cold outreach?
- Healthcare founders are inundated with requests and often prioritize urgent operational challenges over outreach. They may overlook cold emails that don't immediately address their specific pain points or demonstrate a clear understanding of their industry.
- What common objections do healthcare founders have?
- Founders in healthcare frequently cite budget constraints or existing vendor relationships as objections. They may also be skeptical about the ROI of new solutions, especially if they are already managing multiple tools or systems.
- How can I better understand the healthcare market?
- To understand the healthcare market, engage with industry reports, attend webinars, and follow key news sources. Familiarizing yourself with current trends, like telehealth growth or regulatory changes, will help you tailor your outreach more effectively.
- What timing is best for contacting healthcare founders?
- The best timing for contacting healthcare founders is typically early in the week when they are planning their schedules. Avoid reaching out on Fridays or during major healthcare events when they might be less responsive due to increased workload.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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