Cold outreach to Healthcare companies
The healthcare operations manager is primarily measured on improving patient care metrics, such as patient satisfaction scores. They respond to outreach that demonstrates a clear understanding of how specific solutions can streamline clinic workflows or enhance patient engagement, directly impacting these metrics.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 567 healthcare company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- patient appointment delays
- low patient engagement
- inefficient data management
- staff burnout
The playbook
- 01
Identify clinics with recent patient satisfaction drops
Use healthcare analytics platforms to filter for clinics that have reported a decline in patient satisfaction scores in the last quarter. This indicates a potential need for solutions that can improve patient experience and operational efficiency.
- 02
Research recent healthtech adoption trends
Investigate clinics that have recently implemented new healthtech solutions, such as telehealth services or EHR upgrades. This shows they are open to innovation, making them more receptive to discussing additional enhancements.
- 03
Highlight specific workflow pain points
In your outreach, mention common operational challenges faced by clinics, such as appointment scheduling inefficiencies or patient follow-up issues. This specificity will resonate with their day-to-day realities and demonstrate your understanding of their needs.
- 04
Propose a solution tied to a recent regulatory change
Reference recent healthcare regulations that impact patient data management or telehealth billing. Propose how your solution can help them navigate these changes effectively, reducing compliance risks and improving patient care.
- 05
Suggest a call after a recent clinic event
If a clinic has recently hosted a health fair or community outreach event, follow up with a call suggesting a discussion on how to enhance patient engagement strategies. Timing your outreach around these events can increase the likelihood of a positive response.
Can healthcare companies even receive your mail?
We measured the DNS of 567 healthcare companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 18.3% of 1–10-person companies against 78.3% of the largest — 60 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving patient satisfaction
- Streamlining clinic operations
- Enhancing patient engagement
Questions
- Why do healthcare operations managers ignore cold outreach?
- Healthcare operations managers often receive numerous outreach attempts and may ignore cold emails that lack immediate relevance to their current challenges. They prioritize messages that address specific pain points or demonstrate a clear understanding of their operational goals.
- What common objections do healthcare operations managers have?
- Common objections include concerns about budget constraints, skepticism about the ROI of new solutions, and the fear of disrupting existing workflows. Addressing these concerns in your outreach can help mitigate resistance and open up dialogue.
- How can I make my outreach stand out to healthcare managers?
- To stand out, tailor your outreach by referencing specific challenges the clinic faces, such as recent patient satisfaction surveys. Providing insights or solutions that directly relate to their current situation can capture their attention more effectively.
- What timing is best for reaching out to healthcare operations managers?
- The best timing often aligns with the end of the fiscal quarter or after major healthcare conferences when managers are evaluating new initiatives. Additionally, reaching out shortly after they have implemented new technologies can be effective as they may be seeking further improvements.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site