How to sell to Procurement leads at Insurance companies
Procurement leads in insurance are primarily measured on cost savings and supplier performance. They respond positively to insights that demonstrate a clear understanding of their specific supply chain challenges, such as managing vendor relationships or optimizing claims processing. Highlighting how your solution can streamline procurement processes or reduce costs will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- vendor relationship issues
- long onboarding times
- high operational costs
- inefficient claims processing
The playbook
- 01
Identify recent vendor reviews
Look for insurance companies that have recently published vendor reviews or feedback on platforms like Trustpilot or G2. These reviews often highlight pain points with current suppliers, which can provide a direct entry point for your outreach.
- 02
Target companies with high claims volume
Filter your list for insurance firms that have reported increased claims volume in their quarterly earnings. These companies may be under pressure to streamline their procurement processes to handle the surge, making them more receptive to solutions that promise efficiency.
- 03
Analyze procurement process inefficiencies
Research common inefficiencies faced by procurement leads in insurance, such as lengthy vendor onboarding processes. Use this insight to tailor your messaging, addressing how your solution can reduce these inefficiencies and improve supplier management.
- 04
Address budget constraints directly
When crafting your outreach, directly mention how your solution can help reduce operational costs, especially in light of current budget constraints many insurance firms face. Be prepared for objections related to budget, and offer flexible pricing options or ROI examples.
- 05
Follow up after industry events
Monitor industry events or conferences where procurement leads are likely to attend. Schedule your follow-up outreach shortly after these events, referencing discussions or topics covered, as this can create a sense of urgency and relevance in your follow-up.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining your procurement process
- Reducing vendor onboarding time
- Optimizing claims management
Questions
- Why do procurement leads in insurance hesitate to engage with new vendors?
- Procurement leads often hesitate due to the risk of disrupting established vendor relationships and the potential for hidden costs. They prioritize stability and proven performance, making them cautious about exploring new options without clear evidence of value.
- What common objections do procurement leads have?
- Common objections include concerns about budget constraints, the risk of implementation delays, and uncertainty about ROI. They may also question whether a new solution can integrate with existing systems, which can complicate decision-making.
- How can I demonstrate value to procurement leads effectively?
- Demonstrating value involves providing specific examples of cost savings and efficiency improvements from similar clients in the insurance sector. Highlighting case studies that show measurable outcomes can help build credibility and trust.
- What factors influence procurement decisions in insurance?
- Factors include supplier reliability, pricing, compliance with industry regulations, and the ability to meet specific claims processing needs. Procurement leads also consider how well a vendor understands the unique challenges of the insurance industry.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site