How to sell to Procurement leads at Agencies companies
Procurement leads in agencies are measured on cost savings achieved through vendor negotiations. They respond positively to outreach that demonstrates a clear understanding of their specific needs, such as managing tight budgets while ensuring quality services. Highlighting past successes in reducing procurement costs for similar agencies can capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- tight project budgets
- vendor performance issues
- compliance headaches
- lengthy procurement cycles
The playbook
- 01
Identify recent budget cuts
Search for news articles or press releases indicating budget cuts within marketing agencies. Use filters in Google News to find updates from the last 30 days. This will help you target prospects who are likely seeking cost-effective solutions.
- 02
Analyze vendor satisfaction surveys
Review vendor satisfaction surveys if available, focusing on agencies that report dissatisfaction with current suppliers. This information can often be found in industry reports or case studies. Target your outreach to these agencies, emphasizing your ability to provide better service.
- 03
Highlight compliance challenges
Research common compliance issues faced by agencies in procurement, such as adhering to industry regulations. Use LinkedIn groups or forums where procurement professionals discuss these challenges. Tailor your messaging to address how you can help mitigate these specific compliance concerns.
- 04
Follow up on recent RFPs
Monitor platforms where agencies post Requests for Proposals (RFPs). Identify those that have recently issued RFPs and follow up with a personalized message that addresses their specific needs outlined in the RFP. This shows your attentiveness to their current procurement processes.
- 05
Engage with procurement technology trends
Stay updated on the latest procurement technology trends affecting agencies, such as automation tools. Use this knowledge to position your outreach as a solution to streamline their procurement processes. Mention specific technologies in your communication to demonstrate relevance.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your procurement process
- Cost savings for your agency
- Tackle compliance challenges
Questions
- Why do procurement leads at agencies ignore vendor outreach?
- Procurement leads often ignore outreach if it lacks relevance to their immediate challenges. They are inundated with generic pitches and prioritize communications that address specific pain points, such as budget constraints or compliance issues, directly impacting their workflow.
- What compliance issues do procurement leads face?
- Procurement leads in agencies frequently deal with compliance issues related to contract management and regulatory requirements. They need to ensure that vendors meet industry standards and that procurement practices align with legal guidelines, which can be time-consuming and complex.
- How can I demonstrate value to procurement leads?
- To demonstrate value, focus on showcasing case studies that highlight cost savings achieved for similar agencies. Providing insights into how your solutions can address their specific procurement challenges, such as vendor performance or compliance, will resonate more effectively.
- What triggers procurement leads to consider new vendors?
- Procurement leads are often triggered to consider new vendors when they face dissatisfaction with current suppliers or when they need to meet new budget constraints. Monitoring their procurement cycles and understanding their feedback on existing vendors can provide opportunities for outreach.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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