How to sell to Heads of Marketing at Insurance companies
Heads of Marketing in the Insurance industry are primarily measured on customer acquisition and retention rates. They respond to outreach that demonstrates a deep understanding of their unique challenges, such as navigating regulatory changes or optimizing digital marketing strategies for insurtech solutions. Tailoring your message to reflect these specific pain points will significantly increase your chances of engagement.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- navigating regulatory changes
- optimizing digital marketing strategies
- improving customer acquisition rates
- enhancing claims process communications
The playbook
- 01
Identify recent regulatory changes
Research recent regulations affecting the insurance industry, focusing on those that impact marketing strategies. Use sources like the National Association of Insurance Commissioners (NAIC) to find updates. Mention these changes in your outreach to show relevance and awareness of their current challenges.
- 02
Target companies launching new insurtech products
Filter your list for insurance companies that have recently launched or announced insurtech products. Use news outlets or press release databases to find this information. Highlight how your solution can enhance their marketing efforts for these new products in your messaging.
- 03
Engage with their claims process improvements
Look for insurance companies that have made recent improvements in their claims processes. Use LinkedIn or industry reports to gather insights. In your outreach, reference these improvements and suggest how your services can further optimize their marketing related to claims handling.
- 04
Acknowledge their struggle with digital transformation
Identify challenges related to digital marketing transformation within the insurance sector. Use industry-specific forums or surveys to gather insights. Address this pain point directly in your outreach, offering insights on how to streamline their digital marketing efforts.
- 05
Follow up on recent marketing campaign outcomes
After your initial outreach, follow up by checking if they had any recent marketing campaigns that yielded significant results. Use social media or press releases to find this information. Ask for their thoughts on these outcomes and offer your perspective on how to build on that success.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating insurance marketing challenges
- Digital transformation in insurance
- Improving claims communication strategies
Questions
- Why do Heads of Marketing in insurance avoid cold outreach?
- Heads of Marketing in insurance often receive numerous cold outreach attempts, making them cautious. They prioritize relationships and trust, so generic messages fail to capture their attention. Tailoring outreach to address specific industry challenges and demonstrating an understanding of their unique needs can help break through the noise.
- What marketing strategies are effective in the insurance industry?
- Effective marketing strategies in the insurance industry often focus on content marketing, customer education, and personalized communication. Given the complexity of insurance products, educating potential customers through informative content can build trust and facilitate better engagement. Digital channels are increasingly important for reaching tech-savvy consumers.
- How can I demonstrate value to insurance marketing leaders?
- To demonstrate value to insurance marketing leaders, focus on specific outcomes such as improving lead conversion rates or enhancing customer satisfaction. Provide case studies or examples that highlight how your insights or services have led to measurable improvements in similar organizations within the insurance sector.
- What common objections do insurance marketing heads have?
- Common objections from insurance marketing heads include concerns about compliance with regulations, budget constraints, and the effectiveness of new marketing strategies. They may also question the ROI of adopting new technologies or processes. Addressing these objections with relevant data and examples can help alleviate their concerns.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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