How to sell to Heads of Operations at Insurance companies
Heads of Operations in insurance are measured on operational efficiency, specifically their ability to streamline claims processing. They respond to outreach that demonstrates a clear understanding of their pain points, such as long claim resolution times or high operational costs. Showing familiarity with industry regulations and recent insurtech advancements can significantly increase your chances of engagement.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- long claim resolution times
- high operational costs
- regulatory compliance challenges
- inefficient technology integration
The playbook
- 01
Identify bottlenecks in claims processing
Research recent reports or case studies that highlight common delays in claims processing within insurance firms. Use LinkedIn or industry publications to find mentions of specific companies struggling with these issues. Tailor your outreach to emphasize solutions that address these bottlenecks directly.
- 02
Monitor for claims technology upgrades
Set up Google Alerts for announcements related to technology upgrades in the insurance sector, specifically those involving claims management systems. When a company announces a new system, reach out with insights on how to optimize its use for better operational efficiency.
- 03
Engage with industry-specific content
Follow and interact with content from insurance industry thought leaders on LinkedIn. Comment on their posts to demonstrate your knowledge of operational challenges in insurance, which can lead to organic conversations and pave the way for direct outreach.
- 04
Leverage pain points in outreach
Craft your messaging to address specific pain points, such as high claim handling costs or compliance issues. Use phrases like 'reducing turnaround times' or 'enhancing regulatory compliance' to resonate with their daily challenges and make your outreach relevant.
- 05
Propose a conversation after a claim audit
After a company completes a claim audit, reach out with an offer to discuss findings and potential improvements. This is a natural trigger event that illustrates your understanding of their operational landscape and positions you as a helpful resource.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining claims processing
- Improving operational efficiency
- Tackling compliance challenges
Questions
- Why do heads of operations in insurance ignore outreach about process optimization?
- Heads of Operations often receive numerous outreach attempts that lack specificity regarding their unique challenges. If your message doesn’t clearly address their immediate pain points, such as claims delays or regulatory compliance, it risks being overlooked. Tailoring your approach to resonate with their specific operational issues is crucial.
- What triggers heads of operations to respond to cold outreach?
- A well-timed outreach that aligns with recent changes in their operational landscape, such as new technology implementations or regulatory updates, is likely to elicit a response. Demonstrating knowledge of these changes and offering relevant solutions can capture their attention effectively.
- How can I demonstrate value to insurance operations leaders?
- To demonstrate value, focus on quantifiable outcomes that directly impact their operations. Discuss how your insights can lead to reduced claim processing times or improved compliance rates. Use industry-specific examples to illustrate how similar companies have benefited from your solutions.
- What common objections do heads of operations have regarding new tools?
- Common objections include concerns about integration with existing systems, the learning curve for staff, and the overall cost of implementation. Addressing these objections upfront by providing clear examples of successful integrations and ROI can help alleviate their concerns and open the door for further discussion.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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