How to sell to Heads of Marketing at Healthcare companies
Heads of Marketing in healthcare are primarily measured on patient acquisition rates. They respond to outreach that demonstrates a clear understanding of their specific challenges, such as navigating regulatory changes while promoting new health services. Highlighting how your solution can enhance patient engagement or streamline communication can prompt a response from them.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 567 healthcare company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- declining patient acquisition
- navigating regulatory changes
- ineffective marketing strategies
- low patient engagement scores
The playbook
- 01
Identify recent service launches
Research healthcare companies that have recently launched new services or technologies. Use news articles or press releases as sources, filtering for announcements in the last 30 days. This indicates a potential need for marketing support to drive patient awareness.
- 02
Analyze patient engagement metrics
Look for companies that report declining patient engagement or satisfaction scores. This information can often be found in industry reports or company blogs. Highlighting your understanding of their specific engagement challenges can make your outreach more relevant.
- 03
Tailor messaging around compliance
Craft your outreach to address the complexities of healthcare marketing compliance. Use examples of how your solution has helped other healthcare organizations navigate these challenges without compromising their marketing efforts. This shows you understand the regulatory environment they operate in.
- 04
Schedule follow-ups after industry events
Identify upcoming healthcare conferences or webinars and plan to follow up with attendees shortly after. This timing can increase your chances of connecting, as they will likely be discussing new strategies and solutions they encountered at the event.
- 05
Prepare for common objections
Anticipate objections related to budget constraints or existing vendor relationships. Develop responses that focus on the ROI of your solution and how it can complement their current efforts. This preparation can help you address concerns proactively during your outreach.
Can healthcare companies even receive your mail?
We measured the DNS of 567 healthcare companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 18.3% of 1–10-person companies against 78.3% of the largest — 60 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost patient acquisition efforts
- Navigating healthcare marketing challenges
- Enhance patient engagement strategies
Questions
- Why do heads of marketing in healthcare ignore outreach from new vendors?
- Heads of Marketing in healthcare often ignore outreach due to the overwhelming volume of messages they receive, especially from vendors not familiar with the healthcare landscape. They prioritize communications that demonstrate a clear understanding of their specific industry challenges and regulatory requirements.
- What marketing challenges do healthcare CMOs face?
- Healthcare CMOs frequently grapple with challenges such as regulatory compliance, patient data privacy, and the need for effective digital marketing strategies. They must balance promoting new services while ensuring that all marketing efforts adhere to strict healthcare regulations.
- How can I stand out to healthcare marketing leaders?
- To stand out, focus on demonstrating a deep understanding of the healthcare industry, including current trends and regulatory challenges. Providing insights or solutions that specifically address their pain points, such as patient engagement or compliance, can capture their attention.
- What role does data play in healthcare marketing strategies?
- Data is crucial in healthcare marketing as it helps CMOs understand patient behavior, measure campaign effectiveness, and make informed decisions. Effective use of data can enhance targeting efforts and improve overall patient acquisition and retention strategies.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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