How to sell to Heads of People at Healthcare companies
Heads of People in healthcare are measured on employee retention rates, which directly impact patient care quality. They respond to outreach that demonstrates an understanding of workforce challenges, such as high turnover in clinical roles or the need for better training programs. Highlighting solutions that improve staff engagement and satisfaction will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 567 healthcare company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high turnover in clinical roles
- inadequate training programs
- staffing shortages
- low employee engagement
The playbook
- 01
Identify clinics with high turnover rates
Use data from industry reports or HR analytics tools to filter for healthcare organizations that have reported increased turnover in the past year. Focus on clinics where staffing shortages have been publicly acknowledged, as these are likely to have urgent needs.
- 02
Craft outreach around employee satisfaction surveys
Research recent employee satisfaction surveys or reports from targeted organizations. Tailor your messaging to address specific pain points highlighted in these reports, such as lack of career development opportunities or inadequate onboarding processes.
- 03
Leverage recent healthcare policy changes
Stay updated on recent changes in healthcare regulations that may affect workforce management. Mention these changes in your outreach to show that you understand the broader context in which they operate, and how your solutions can help them adapt.
- 04
Engage with content around workforce development
Follow and interact with the LinkedIn posts of your target Heads of People, especially those discussing workforce development and employee engagement. Comment with insights or questions that demonstrate your expertise and genuine interest in their challenges.
- 05
Propose a call after a relevant industry event
Identify upcoming healthcare conferences or webinars that your target might attend. Reach out shortly after the event to discuss insights gained and how your solutions can help address challenges that were highlighted during discussions.
Can healthcare companies even receive your mail?
We measured the DNS of 567 healthcare companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 18.3% of 1–10-person companies against 78.3% of the largest — 60 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving retention in healthcare
- Tackling turnover challenges
- Enhancing employee engagement
Questions
- Why do Heads of People in healthcare ignore outreach?
- Heads of People often receive numerous outreach attempts that don't address their specific challenges. If the outreach is generic and fails to demonstrate an understanding of the healthcare industry's unique workforce issues, it is likely to be overlooked.
- What keeps Heads of People in healthcare awake at night?
- They are often concerned about maintaining high-quality patient care amidst staffing shortages and high turnover rates. The pressure to attract and retain skilled talent while ensuring compliance with healthcare regulations is a constant source of stress.
- How can I make my outreach relevant to Heads of People?
- To resonate with Heads of People, focus on current issues in healthcare workforce management, such as employee burnout or the impact of policy changes. Tailor your message to show how your insights or solutions can alleviate these specific pain points.
- What types of solutions are Heads of People looking for?
- They are interested in solutions that enhance employee engagement, streamline onboarding processes, and provide ongoing training and development. Tools that can demonstrate a clear ROI in terms of retention rates and employee satisfaction are particularly appealing.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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