How to sell to Heads of Marketing at Logistics companies
Heads of Marketing in logistics companies are primarily measured on lead generation and brand visibility. They respond to outreach that demonstrates a clear understanding of their market's competitive landscape and specific challenges, such as the need for differentiated messaging in a crowded space. Highlighting insights on how to enhance their freight services' visibility can capture their interest effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 549 logistics company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- poor lead quality
- ineffective brand messaging
- struggling to differentiate offerings
- high customer churn rates
The playbook
- 01
Identify recent supply chain disruptions
Search for news articles or press releases that mention logistics companies affected by recent supply chain disruptions. This event often prompts Heads of Marketing to seek new strategies to communicate effectively with their audience and can be an entry point for your outreach.
- 02
Segment based on freight technology adoption
Utilize LinkedIn Sales Navigator to filter for logistics companies that have recently adopted new freight technologies. These companies are likely looking to enhance their marketing strategies to promote these innovations, making them prime candidates for your outreach.
- 03
Reference a specific industry challenge
Craft your email to address a common pain point, such as the struggle to maintain customer engagement during service disruptions. This shows you understand their current challenges and positions your outreach as a potential solution to their immediate needs.
- 04
Highlight a successful case in logistics marketing
In your follow-up, mention a relevant case study where a logistics company improved its lead generation through targeted marketing campaigns. This establishes credibility and demonstrates that you have experience in their industry, increasing the likelihood of a response.
- 05
Suggest a timely industry event
Look for upcoming logistics conferences or webinars and mention them in your outreach. Propose a brief call to discuss how they can leverage these events to boost their marketing efforts, creating a sense of urgency and relevance in your request.
Can logistics companies even receive your mail?
We measured the DNS of 549 logistics companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 22.3% of 1–10-person companies against 83.3% of the largest — 61 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing visibility in logistics
- Navigating supply chain challenges
- Boosting freight service engagement
Questions
- Why do heads of marketing in logistics ignore cold outreach?
- Heads of Marketing in logistics often receive numerous outreach attempts, making them selective. If the outreach doesn’t immediately address industry-specific challenges or showcase clear value, they may ignore it. Tailoring your message to their unique pain points is crucial for capturing their attention.
- What marketing strategies resonate with logistics executives?
- Logistics executives typically respond well to strategies that emphasize data-driven insights, customer testimonials, and ROI-focused campaigns. They appreciate innovative approaches that highlight efficiencies and cost savings, as well as those that can help them stand out in a competitive market.
- How can I effectively follow up with logistics marketing leaders?
- Effective follow-ups should reference previous communications and include new insights or data relevant to their current challenges. Mentioning industry trends or recent news can demonstrate your ongoing interest and provide context for your outreach, increasing the chances of a response.
- What common objections do marketing heads in logistics have?
- Common objections include budget constraints, prioritization of other initiatives, and skepticism about the effectiveness of new marketing strategies. Addressing these concerns directly in your outreach, by providing evidence of ROI or cost-effectiveness, can help mitigate their hesitations.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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