Cold outreach to Logistics companies
The buyer is a logistics operations manager whose primary metric is optimizing freight costs. They respond to outreach that clearly demonstrates an understanding of their current freight challenges, such as rising fuel prices or capacity shortages. Highlighting solutions that can streamline their supply chain operations will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 549 logistics company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- unexpected freight delays
- increased fuel costs
- capacity shortages
- inefficient routing
The playbook
- 01
Identify recent supply chain disruptions
Search for news articles or press releases about recent supply chain disruptions affecting logistics companies. Use keywords like 'freight delay' or 'capacity shortage' to filter for relevant companies. Focus on firms that have publicly acknowledged these challenges, as they are likely seeking solutions.
- 02
Segment by freight volume
Utilize a logistics database to filter logistics companies based on their freight volume. Target mid-sized firms that are struggling with cost management and are likely to be more receptive to solutions that can help them reduce expenses. This specificity increases the chances of engagement.
- 03
Craft messaging around fuel cost challenges
Develop outreach messages that address the impact of rising fuel costs on logistics operations. Reference specific data points or trends that show how these costs affect profit margins. This approach resonates with the operations manager's need to control expenses and improve efficiency.
- 04
Follow up after industry events
Monitor upcoming logistics expos or conferences. Schedule follow-ups with prospects who attended these events, referencing discussions or insights shared there. This tactic demonstrates your awareness of industry trends and positions you as a knowledgeable partner.
- 05
Request a call post-implementation review
After a logistics company completes a significant project or overhaul, reach out to discuss their outcomes. Offer to analyze their results and suggest ways to enhance efficiency further. This timing shows your interest in their success and positions you as a valuable resource.
Can logistics companies even receive your mail?
We measured the DNS of 549 logistics companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 22.3% of 1–10-person companies against 83.3% of the largest — 61 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Addressing your freight challenges
- Fuel cost solutions for logistics
- Improving your supply chain efficiency
Questions
- Why do logistics operations managers ignore cold outreach?
- Logistics operations managers often receive numerous outreach attempts, making them selective about responses. If the outreach doesn't immediately address their specific pain points, like fuel costs or supply chain disruptions, it may be overlooked. Personalization and relevance are key to capturing their attention.
- What common metrics do they focus on?
- Logistics operations managers typically focus on metrics such as freight cost per unit, on-time delivery rates, and overall supply chain efficiency. These metrics are critical for assessing performance and identifying areas for improvement, making them central to their decision-making processes.
- How can I make my outreach more relevant?
- To enhance relevance, tailor your outreach to address specific challenges the logistics operations manager faces, such as fluctuating fuel prices or recent supply chain disruptions. Highlighting solutions that directly impact their key metrics will increase the likelihood of a response.
- What objections do they commonly have?
- Common objections from logistics operations managers include concerns about implementation costs, disruption to existing processes, and uncertainty about ROI. Addressing these objections early in your outreach by providing case studies or testimonials can help alleviate their concerns.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site