How to sell to Founders at Logistics companies
Founders in logistics are primarily measured by their company's growth rate, specifically their ability to scale operations efficiently. They respond positively to outreach that demonstrates a clear understanding of supply chain optimization and cost reduction strategies. Highlighting how your solution can streamline freight operations or enhance their 3PL capabilities will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 549 logistics company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- rising freight costs
- inefficient supply chain processes
- delivery delays
- capacity shortages
The playbook
- 01
Identify recent funding rounds
Start by filtering for logistics companies that have recently secured funding. Use platforms like Crunchbase or PitchBook to find these companies. Recent funding often indicates a willingness to invest in solutions that enhance operational efficiency.
- 02
Analyze their supply chain challenges
Research the specific supply chain challenges faced by the targeted companies. Look for industry reports or news articles discussing logistics pain points. Tailor your outreach around these issues to show you understand their unique operational hurdles.
- 03
Highlight cost-saving opportunities
When crafting your email, focus on how your solution can reduce shipping costs or improve delivery times. Use specific language that resonates with logistics, such as 'cut freight costs by 15%'. This specificity will make your value proposition more compelling.
- 04
Leverage industry events
Identify upcoming logistics conferences or webinars where founders might be speaking or attending. Mention these events in your outreach to create relevance and urgency. This shows you are engaged in their industry and can foster a connection.
- 05
Follow up with a case study
If you don't receive a response, follow up with a brief case study of how you've helped similar logistics companies. Focus on quantifiable results, like improved delivery efficiency or reduced operational costs. This can help overcome objections related to perceived risk.
Can logistics companies even receive your mail?
We measured the DNS of 549 logistics companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 22.3% of 1–10-person companies against 83.3% of the largest — 61 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your logistics operations
- Cut freight costs effectively
- Overcome supply chain challenges
Questions
- Why do founders in logistics ignore outreach about technology solutions?
- Founders often overlook outreach because they receive many generic pitches that fail to address specific industry challenges. They prioritize solutions that demonstrate a clear understanding of their operational needs, particularly around cost efficiency and scalability.
- What common objections do logistics founders have to new solutions?
- Logistics founders may object to new solutions due to concerns about implementation costs, potential disruptions to existing operations, or the time required to train staff. They need reassurance that any new tools will integrate seamlessly and deliver quick returns on investment.
- What factors influence logistics founders' buying decisions?
- Buying decisions are heavily influenced by the potential for cost savings, efficiency improvements, and the ability to scale operations quickly. Founders are also motivated by peer recommendations and case studies demonstrating successful implementations in similar companies.
- How can I make my outreach more relevant to logistics founders?
- To enhance relevance, tailor your messaging around specific pain points in logistics, such as rising freight costs or delivery delays. Use industry jargon and examples that resonate with their experiences, making it clear that you understand their unique challenges.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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