How to sell to CFOs at Logistics companies
CFOs in logistics are primarily measured on cash flow management. They respond to outreach that demonstrates a clear understanding of freight cost fluctuations and their impact on profitability. Highlighting solutions that enhance financial visibility during supply chain disruptions will resonate, as these challenges directly affect their bottom line.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 549 logistics company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- unpredictable freight costs
- cash flow visibility issues
- financial pressure from supply chain delays
- budget constraints on logistics operations
The playbook
- 01
Identify recent supply chain disruptions
Use industry news sources like FreightWaves or Supply Chain Dive to find companies that have recently faced supply chain issues. Filter for logistics firms that had to adjust their freight strategies due to these disruptions, as they are likely seeking financial solutions to manage costs.
- 02
Target firms with rising freight costs
Analyze financial reports or industry benchmarks to identify logistics companies reporting increased freight costs. Focus on those whose margins are being squeezed, as they are more likely to engage in conversations about improving financial efficiency and controlling costs.
- 03
Craft messages around cash flow visibility
When reaching out, emphasize how your solution can provide CFOs with better cash flow forecasting amidst fluctuating freight costs. Mention specific scenarios where improved visibility has led to cost savings, making it clear that you understand their financial pressures.
- 04
Address potential objections about ROI
Prepare to counter objections regarding return on investment by gathering case studies or testimonials from similar logistics firms that have seen measurable improvements. Be ready to discuss how your solution can lead to tangible savings, thus justifying the investment.
- 05
Follow up after quarterly earnings reports
Plan your follow-ups around the release of quarterly earnings reports, as this is when CFOs are most focused on financial performance. Reference insights from their latest report in your outreach to demonstrate your awareness of their current financial situation and challenges.
Can logistics companies even receive your mail?
We measured the DNS of 549 logistics companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 22.3% of 1–10-person companies against 83.3% of the largest — 61 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating freight cost challenges
- Improving cash flow in logistics
- Solutions for supply chain disruptions
Questions
- Why do CFOs in logistics ignore outreach about financial tools?
- CFOs often receive numerous outreach messages and may ignore those that don't directly address their specific pain points, such as rising freight costs or cash flow issues. If the outreach lacks relevance or fails to demonstrate an understanding of their unique challenges, it is likely to be overlooked.
- What financial metrics do logistics CFOs prioritize?
- CFOs in logistics prioritize metrics such as cash flow, profit margins, and operational costs. They focus on understanding how fluctuations in freight costs impact overall profitability and seek tools that can provide insights into these financial metrics for better decision-making.
- How can I get the attention of a logistics CFO?
- To capture the attention of a logistics CFO, tailor your messaging to address specific financial challenges they face, such as managing cash flow during supply chain disruptions. Providing actionable insights or case studies that demonstrate a clear ROI can also pique their interest.
- What common objections do logistics CFOs have?
- Common objections from logistics CFOs include concerns about the ROI of new financial tools and the potential disruption to existing processes. They may also question whether the proposed solution can effectively address their unique challenges related to freight costs and supply chain management.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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