How to sell to CFOs at Fintech companies
CFOs in fintech are primarily measured on cash flow management. They respond to outreach that clearly illustrates how a solution can enhance operational efficiency or reduce financial risk. Demonstrating an understanding of their specific financial metrics and compliance challenges will capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- cash flow visibility issues
- compliance burden
- budget allocation stress
- pressure to reduce operational costs
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies that have recently secured funding, as these CFOs are likely under pressure to allocate resources effectively. Use platforms like Crunchbase or PitchBook to gather this data. Target those who have raised significant amounts to ensure they have budget flexibility.
- 02
Highlight compliance challenges
Craft your message to address the common regulatory compliance issues faced by fintech CFOs, such as KYC and AML. Mention specific compliance deadlines or recent regulatory changes that could impact their operations. This shows you understand their immediate concerns and can offer relevant solutions.
- 03
Connect through industry events
Identify upcoming fintech conferences or webinars where CFOs are likely to attend. Leverage these events to reach out with a message referencing the event and a specific topic that will be discussed. This creates a natural segue for your outreach and increases the likelihood of a response.
- 04
Respond to market shifts
Monitor news for any significant market changes affecting fintech, such as new payment technologies or lending regulations. Send a tailored message that discusses how your solution can help them navigate these changes. This demonstrates your proactive approach and relevance to their current situation.
- 05
Follow up on financial reports
After quarterly financial reports are released, follow up with insights related to their reported performance. If they fell short on cash flow, for example, offer solutions that could help improve that metric. This shows you are attentive to their financial health and genuinely interested in helping.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating compliance in fintech
- Boosting cash flow efficiency
- Funding insights for fintech CFOs
Questions
- Why do CFOs in fintech avoid outreach about cost-saving tools?
- CFOs may perceive cost-saving tools as too generic or not applicable to their unique challenges. They often prioritize solutions that address specific financial metrics or compliance issues. To engage them, outreach must be tailored and demonstrate a clear understanding of their operational landscape.
- What timing works best for contacting fintech CFOs?
- The best time to contact fintech CFOs is typically after quarterly earnings reports are released. During this period, they are focused on analyzing performance and might be more receptive to solutions that address any gaps or challenges highlighted in their reports.
- How do fintech CFOs prefer to receive information?
- CFOs often prefer concise, data-driven communications that respect their time. They appreciate insights that are immediately actionable and relevant to their specific financial challenges. Avoid lengthy emails; instead, focus on clear value propositions and potential ROI.
- What objections do fintech CFOs have to new financial solutions?
- Common objections include concerns about integration with existing systems, the perceived complexity of implementation, and the overall ROI. Address these by providing case studies or examples of successful integrations and highlighting how your solution simplifies processes without disrupting their operations.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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