How to sell to CFOs at Insurance companies
CFOs in the insurance industry are primarily measured on profitability and cost efficiency. They respond to outreach that demonstrates a clear understanding of regulatory pressures and claims management challenges. Highlighting how your solution can streamline operations or reduce costs while ensuring compliance will capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 insurance company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- rising claims costs
- regulatory compliance pressures
- inefficient claims processing
- budget constraints
The playbook
- 01
Identify recent regulatory changes
Research recent regulatory changes affecting insurance companies, focusing on compliance deadlines. Use sources like the NAIC (National Association of Insurance Commissioners) or industry news. Tailor your outreach to address how your solution helps navigate these changes effectively.
- 02
Target companies with rising claims costs
Filter your list for insurance firms that have reported rising claims costs in recent earnings calls. Use financial news sites or industry reports. This indicates a pain point where your solution can provide immediate value in cost management.
- 03
Highlight operational inefficiencies
Craft your messaging to address common operational inefficiencies CFOs face, such as slow claims processing. Reference specific examples or case studies that relate to similar companies. This will resonate with their daily challenges and demonstrate your understanding.
- 04
Follow up on industry conference attendance
Check for recent industry conferences that your target CFOs attended. Mention these events in your outreach to create a connection. Acknowledge their participation and discuss trends or insights shared at the event to establish rapport.
- 05
Set a clear value-driven meeting agenda
When requesting a call, propose a specific agenda that focuses on cost savings and compliance strategies. Use language that emphasizes your understanding of their financial objectives. This clarity will encourage them to prioritize the meeting.
Can insurance companies even receive your mail?
We measured the DNS of 562 insurance companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.3% of 1–10-person companies against 88.4% of the largest — 72 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating new insurance regulations
- Reducing claims processing costs
- Strategies for insurance profitability
Questions
- Why do CFOs in insurance avoid discussions about new technology?
- CFOs in insurance often prioritize immediate financial impacts over long-term technology investments. They may perceive new technology as a distraction from pressing financial issues like claims costs or regulatory compliance. To engage them, focus on how technology can deliver quick wins in cost savings or efficiency.
- What factors influence a CFO's decision to invest in new solutions?
- CFOs consider factors like ROI, compliance risks, and operational efficiency when evaluating new solutions. They seek proof that an investment will lead to tangible financial benefits. Therefore, demonstrating clear metrics and case studies relevant to their specific challenges is crucial.
- How can I get a CFO's attention in a crowded inbox?
- To stand out, tailor your subject lines to address specific pain points like rising claims costs or regulatory changes. Use concise, impactful language that speaks directly to their financial goals. A personalized approach that references their recent challenges or achievements can also increase your chances of engagement.
- What common objections do CFOs have to new proposals?
- CFOs often raise objections related to budget constraints, perceived risks, or unclear ROI. They may also question the necessity of the proposed solution in light of existing processes. Addressing these objections upfront in your messaging, with clear financial justifications, can help mitigate concerns.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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