How to sell to CFOs at Healthcare companies
CFOs in healthcare are primarily measured on cost reduction and financial efficiency. They respond to outreach that demonstrates a clear understanding of their financial constraints, such as rising operational costs and the need for compliance with healthcare regulations. Highlighting solutions that can streamline processes or reduce expenditures will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 567 healthcare company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- rising operational costs
- financial compliance pressures
- budget allocation disputes
The playbook
- 01
Identify clinics facing budget cuts
Use news aggregators to find clinics announcing budget reductions or financial restructuring. Focus on recent articles or press releases within the last month. This context shows you understand their current challenges and can offer relevant solutions.
- 02
Research compliance pressure points
Dive into healthcare compliance reports to identify common pain points CFOs face, such as audits or regulatory changes. Look for specific compliance issues that have been highlighted in the last quarter, as these can be immediate concerns for your outreach.
- 03
Highlight financial efficiency in outreach
Craft your messaging to emphasize how your solution can improve financial efficiency. Use specific examples from similar healthcare organizations that successfully reduced costs or improved cash flow. Make it clear how your offering directly addresses their unique financial challenges.
- 04
Address concerns about ROI directly
Prepare for objections regarding return on investment by having case studies or testimonials ready. CFOs will challenge the financial viability of any new solution, so be ready with data points that show a clear cost-benefit analysis relevant to healthcare.
- 05
Follow up with timely insights
Schedule follow-ups based on their fiscal calendar, ideally before budget planning periods. Use insights from their recent financial reports or industry trends to maintain relevance. This demonstrates ongoing value and keeps the conversation focused on their financial goals.
Can healthcare companies even receive your mail?
We measured the DNS of 567 healthcare companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 18.3% of 1–10-person companies against 78.3% of the largest — 60 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Reducing healthcare costs
- Streamlining financial compliance
- Improving clinic profitability
Questions
- Why do CFOs in healthcare avoid discussing new financial tools?
- CFOs often prioritize immediate financial stability and may view new tools as potential disruptions. They are typically focused on maintaining compliance and controlling costs, making them hesitant to engage in discussions that could complicate their current financial strategies.
- What financial metrics do healthcare CFOs care about most?
- Healthcare CFOs are particularly concerned with cash flow management, operational efficiency, and compliance costs. They closely monitor metrics such as days in accounts receivable, cost per patient, and overall profitability to ensure financial health.
- How can I demonstrate value to a healthcare CFO?
- To demonstrate value, focus on how your solution can directly impact their bottom line. Use specific examples of cost savings, improved efficiency, or enhanced compliance that resonate with their current challenges and align with their financial goals.
- What common objections do healthcare CFOs have?
- Common objections include concerns over the return on investment, potential disruptions to existing processes, and the impact on compliance. They may also question the long-term viability of new solutions against their tight budget constraints.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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