How to sell to Product leads at Proptech companies
Product leads in Proptech, such as CPOs and VPs of Product, are primarily measured on user adoption rates. They respond to outreach that demonstrates a clear understanding of how to enhance platform features that lead to increased tenant engagement and satisfaction. Addressing specific pain points, like integration challenges with existing systems, is crucial for capturing their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 518 proptech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration issues with existing platforms
- low user engagement on features
- slow feedback loops from tenants
- high churn rates on rental applications
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for Proptech companies that have recently secured funding. These firms are often looking to scale their product offerings and may be more open to innovative solutions that can enhance their platforms.
- 02
Pinpoint product enhancement needs
Research each target company’s recent product updates or feature launches on their website or tech blogs. Tailor your outreach to address specific enhancements that could improve user experience, especially if they have received negative feedback on existing features.
- 03
Connect through industry events
Look for upcoming Proptech conferences or webinars where your targets will be speaking. Mention these events in your outreach to establish common ground and demonstrate your industry engagement, which can increase the likelihood of a response.
- 04
Address integration concerns directly
In your outreach, acknowledge the common pain point of integrating new tools with existing property management software. Offer insights or examples of how your solution has successfully navigated similar challenges for other clients in the Proptech space.
- 05
Suggest a specific time for a call
Instead of leaving the timing open-ended, propose a specific date and time for a call based on their time zone. This reduces friction in scheduling and shows that you respect their time while being proactive.
Can proptech companies even receive your mail?
We measured the DNS of 518 proptech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27% of 1–10-person companies against 55.6% of the largest — 29 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing tenant engagement
- Boosting user adoption rates
- Integrating new features seamlessly
Questions
- Why do product leads in Proptech ignore outreach about generic solutions?
- Product leads often receive numerous pitches that lack specificity to their unique challenges. They are more likely to engage with outreach that directly addresses their current product pain points, such as user engagement or integration issues, rather than generic solutions that don't relate to their specific context.
- What triggers a product lead to respond to an outreach email?
- A product lead is likely to respond when they see a clear connection between their current challenges and the proposed solution. Highlighting recent product updates or issues they are facing, along with offering tailored insights, can significantly increase the chances of a response.
- How can I demonstrate understanding of Proptech product challenges?
- To show understanding, reference specific trends in the Proptech industry, such as the rise of smart home technology or the demand for seamless user experiences. Discussing these trends in relation to their current product offerings can establish credibility and relevance.
- What common objections do product leads have regarding new solutions?
- Common objections include concerns about integration with existing systems, the potential disruption to current workflows, and the overall ROI of adopting new tools. Addressing these objections preemptively in your outreach can help in gaining their trust and interest.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site