How to sell to Product leads at Hospitality companies
Product leads in the hospitality industry focus on enhancing guest experiences and driving bookings. They respond to outreach that showcases a deep understanding of their specific challenges, such as integrating new technology seamlessly into existing systems. Demonstrating knowledge of recent trends in hotel or restaurant tech can make your outreach stand out and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 548 hospitality company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration with legacy systems
- guest experience inconsistencies
- technology adoption resistance
- data management inefficiencies
The playbook
- 01
Identify recent technology upgrades
Research hospitality companies that have recently implemented new booking systems or upgraded their tech stack. Use sources like industry news articles or press releases to find companies that have made these changes in the last 3-6 months. This indicates they are open to discussing further improvements.
- 02
Target properties with high guest feedback scores
Filter your list to include hotels or restaurants that have received high ratings on platforms like TripAdvisor or Yelp. These product leads are likely focused on maintaining or enhancing their reputation and may be more receptive to solutions that can help them sustain high guest satisfaction.
- 03
Highlight integration challenges
Craft your message to address the common pain point of integrating new technology with existing systems. Mention specific integration issues faced by hospitality companies, such as data silos or user training, to resonate with their operational struggles and encourage them to engage.
- 04
Leverage recent industry events
Identify hospitality trade shows or conferences that occurred recently and mention any relevant discussions or trends that emerged. This shows you are current with industry developments and can provide insights that align with their strategic goals.
- 05
Follow up after initial outreach
If you don’t receive a response within a week, send a follow-up email referencing your initial message and include a new insight or statistic about industry trends. This demonstrates persistence and adds value to your outreach, increasing the chances of booking a call.
Can hospitality companies even receive your mail?
We measured the DNS of 548 hospitality companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 15.6% of 1–10-person companies against 73% of the largest — 57 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing guest experience
- Integrating new booking tech
- Driving higher occupancy rates
Questions
- Why do product leads in hospitality ignore cold outreach?
- Product leads often receive numerous outreach messages daily, making it easy for them to overlook cold emails. Many prioritize communication that addresses specific pain points or offers clear solutions to their ongoing challenges, such as technology integration or guest satisfaction.
- What challenges do product leads face in the hospitality sector?
- Product leads in hospitality frequently deal with integrating new technologies into existing systems, ensuring staff are adequately trained, and maintaining high guest satisfaction. These challenges often lead to a focus on solutions that streamline operations and enhance the overall customer experience.
- How can I catch the attention of a hospitality product lead?
- To catch the attention of a hospitality product lead, demonstrate your understanding of their specific industry challenges. Tailor your outreach to highlight recent trends in hospitality technology and how your solution can address their pain points, such as improving booking efficiency or enhancing guest experiences.
- What kind of solutions do product leads in hospitality look for?
- Product leads in the hospitality industry typically seek solutions that improve operational efficiency, enhance guest satisfaction, and integrate seamlessly with existing systems. They often prioritize tools that can provide real-time data analytics and insights to inform decision-making and improve service delivery.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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