Cold outreach to Hospitality companies
The buyer is a revenue manager at a hotel chain, primarily measured on increasing occupancy rates. They respond to outreach that demonstrates an understanding of seasonal booking trends and competitive pricing strategies, as these directly impact their ability to drive revenue and maximize profits.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 548 hospitality company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- seasonal booking fluctuations
- high cancellation rates
- inaccurate demand forecasting
- poor competitive visibility
The playbook
- 01
Identify hotels with declining occupancy
Use data from industry reports or local tourism boards to find hotels reporting a drop in occupancy rates. Focus on properties that have seen a decline of at least 5% in the last quarter, as these are more likely to be seeking solutions to improve their performance.
- 02
Research recent promotions or changes
Look for hotels that have recently launched promotions or changed their pricing strategies. This could indicate they are actively trying to boost bookings. Check their websites or social media for announcements about special offers or renovations that could impact their occupancy.
- 03
Craft a message about competitive positioning
Draft an email that highlights how your insights can help them understand their competitive landscape better. Mention specific competitors that have successfully improved their occupancy rates and offer a unique angle on how they can adjust their strategies.
- 04
Follow up after major events
If a major local event (like a festival or conference) has just concluded, follow up with hotels in the area. Reference the event in your outreach and inquire how they fared in terms of bookings, which will show you are tuned into their local market dynamics.
- 05
Address common objections upfront
Anticipate objections such as 'we're not interested' or 'we're already working with someone'. In your email, include a brief mention of how your approach is different from typical offerings and invite them to a brief call to explore if it might be worth their time.
Can hospitality companies even receive your mail?
We measured the DNS of 548 hospitality companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 15.6% of 1–10-person companies against 73% of the largest — 57 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your occupancy rates
- Strategies for seasonal bookings
- Insights on local competition
Questions
- Why do revenue managers in hospitality ignore outreach about pricing tools?
- Revenue managers often ignore outreach because they feel overwhelmed by generic offers that don’t address their specific challenges. They prioritize solutions that offer clear, actionable insights into their unique market dynamics and competitive positioning.
- What factors influence a revenue manager's decision to respond to outreach?
- A revenue manager is likely to respond to outreach that demonstrates a clear understanding of their current occupancy challenges and provides relevant case studies or insights tailored to their specific market. Personalization and relevance are key.
- How can I get a revenue manager's attention during peak booking seasons?
- During peak booking seasons, it's crucial to highlight how your solution can alleviate specific pain points, such as managing high cancellation rates or optimizing pricing strategies. Timing your outreach just before or after major events can also increase your chances of engagement.
- What information do revenue managers need to consider new partnerships?
- Revenue managers require detailed insights into how a partnership can enhance their existing strategies. They look for evidence of past success, specific metrics that demonstrate ROI, and a clear understanding of how your solution integrates with their current systems.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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