How to sell to Product leads at Energy companies
Product leads in the energy sector are primarily measured on project delivery timelines and innovation adoption rates. They respond to outreach that shows a clear understanding of their current challenges, such as integrating renewable energy sources while managing regulatory compliance. Demonstrating knowledge of their specific projects or recent industry shifts can prompt a response from them.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 550 energy company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration of renewable sources
- regulatory compliance delays
- project timeline pressures
- budget constraints on innovation
The playbook
- 01
Identify recent regulatory changes
Research recent regulations impacting energy companies, focusing on renewable energy mandates. Use government websites and industry news outlets to gather information. This shows you understand the landscape they operate in and can address compliance challenges.
- 02
Target companies launching new solar projects
Use LinkedIn and industry reports to find energy companies that have recently announced solar initiatives. Filter your list to include only those with project timelines under a year, as they are likely to be seeking solutions to accelerate their development.
- 03
Highlight integration challenges
Craft your outreach to mention the complexities of integrating renewables into existing utility frameworks. Reference common pain points such as grid stability and energy storage. This specificity makes your outreach relevant and demonstrates understanding of their operational hurdles.
- 04
Follow up after industry conferences
Monitor upcoming energy conferences and trade shows. Send your outreach shortly after these events, referencing discussions or trends observed there. This timing aligns your message with their current focus and increases the likelihood of a response.
- 05
Address potential pushback on budget constraints
Prepare to discuss budget limitations by offering insights on cost-effective solutions that have worked for similar companies. Anticipate objections by having case studies ready that showcase ROI from previous projects, making it easier for them to justify a conversation.
Can energy companies even receive your mail?
We measured the DNS of 550 energy companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 21.6% of 1–10-person companies against 85.8% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating energy regulations
- Accelerating solar project timelines
- Innovative solutions for renewables
Questions
- Why do product leads in energy ignore outreach about software solutions?
- Product leads may ignore outreach if it fails to address their specific challenges, such as regulatory compliance or project timelines. Generic messages that don't demonstrate an understanding of the energy sector's unique demands often get overlooked.
- What common objections do product leads have regarding new technology?
- Product leads often cite tight budgets and existing commitments as primary objections. They may also worry about the integration complexities of new technologies with their current systems, which can hinder decision-making on adopting new solutions.
- How can I demonstrate value to energy product leads?
- Demonstrating value requires showing a clear understanding of their specific pain points, such as integration challenges or compliance issues. Tailoring your message to include relevant case studies or insights on overcoming similar obstacles can resonate well with them.
- What are the best times to reach out to energy product leads?
- Reaching out after major industry events or during regulatory changes is ideal. These times often coincide with heightened awareness of new solutions and challenges, making product leads more receptive to discussions about innovative approaches.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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