How to sell to Procurement leads at Real estate companies
Procurement leads in real estate are primarily measured on reducing costs while maintaining quality. They respond to outreach that demonstrates an understanding of market fluctuations and how these impact their purchasing decisions. For instance, highlighting how a solution can streamline vendor negotiations or reduce supply chain bottlenecks can capture their interest effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 real estate company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- cost overruns on projects
- vendor performance issues
- supply chain delays
- budget constraints
The playbook
- 01
Identify recent property acquisitions
Search for real estate firms that have recently acquired properties. Use news articles or industry reports to find firms expanding their portfolios. This indicates they may have new procurement needs and are likely to be receptive to solutions that can enhance operational efficiency.
- 02
Highlight vendor management pain points
Craft your outreach to address common vendor management issues faced by procurement leads, such as inconsistent quality or delivery delays. Reference specific examples that resonate with their recent experiences to demonstrate that you understand their day-to-day challenges.
- 03
Leverage seasonal budgeting cycles
Timing your outreach around the end of the fiscal year can be beneficial, as procurement teams are often finalizing budgets. Send your message when they are likely assessing previous vendor performance and looking for cost-saving opportunities for the upcoming year.
- 04
Address objections about vendor loyalty
Prepare to counter objections related to existing vendor relationships. Acknowledge that changing suppliers can be daunting, and provide a clear rationale for why evaluating new options could lead to better value, such as improved service levels or cost efficiencies.
- 05
Follow up with relevant case studies
After your initial outreach, send a follow-up email with a case study relevant to the real estate sector. Ensure it demonstrates tangible results achieved by similar firms, emphasizing how your solution resolved specific procurement challenges they faced.
Can real estate companies even receive your mail?
We measured the DNS of 562 real estate companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 25.2% of 1–10-person companies against 83.6% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining your procurement process
- Reducing costs in property management
- Improving vendor relationships
Questions
- Why do procurement leads in real estate ignore cold outreach?
- Procurement leads often receive numerous cold outreach attempts, making them selective about which messages to engage with. If the outreach fails to specifically address their unique challenges, such as vendor management or cost control, they may view it as irrelevant and ignore it.
- What procurement challenges are specific to real estate?
- Procurement leads in real estate face challenges such as fluctuating material costs, the need for compliance with industry regulations, and managing relationships with multiple vendors. These factors make it essential for them to find reliable suppliers who can deliver quality within budget constraints.
- How can I effectively reach out to procurement leads?
- To effectively reach procurement leads, tailor your message to highlight specific pain points they face, such as cost management or vendor performance. Personalizing your outreach based on recent industry developments can also increase your chances of getting their attention.
- What role does technology play in procurement for real estate?
- Technology plays a crucial role in enhancing procurement efficiency for real estate firms. It can streamline vendor selection processes, improve contract management, and provide data analytics for better decision-making, helping procurement leads to achieve their cost-saving goals.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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