How to sell to Founders at Real estate companies
Founders in real estate are primarily measured on their company's growth rate. They respond to outreach that demonstrates a clear understanding of market trends and the specific challenges they face, such as rising operational costs or inefficiencies in property management. Highlighting solutions that can streamline their processes or enhance profitability will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 562 real estate company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high operational costs
- tenant turnover
- inefficient property management tools
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for real estate companies that have recently secured funding. Focus on those that have raised capital within the last 6 months, as they are likely looking to scale and may be open to new solutions to support their growth.
- 02
Research their property portfolio
Visit the company's website or real estate listing platforms to analyze their current property portfolio. Identify specific properties that may benefit from improved management practices or technology, allowing you to tailor your outreach with relevant examples.
- 03
Acknowledge current market challenges
Craft your outreach to mention specific challenges in the real estate market, such as fluctuating interest rates or tenant retention issues. This shows you are aware of their environment and can provide solutions that address these pressing concerns.
- 04
Leverage industry events
Identify and reference any recent real estate conferences or webinars the founder attended. Mentioning these events can create a connection and demonstrate that you are engaged with the same industry trends they are, making your outreach more relevant.
- 05
Follow up with insights
If you don't receive a response within a week, send a follow-up email that includes a recent article or report on real estate trends. This positions you as a knowledgeable partner rather than just a salesperson and may encourage them to engage in a conversation.
Can real estate companies even receive your mail?
We measured the DNS of 562 real estate companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 25.2% of 1–10-person companies against 83.6% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your property management
- Insights for real estate growth
- Tackle tenant retention challenges
Questions
- Why do founders in real estate ignore outreach about technology solutions?
- Founders often prioritize immediate operational issues over technology investments, especially if they perceive these solutions as costly or complex. They may also be overwhelmed by the volume of sales pitches and focus on urgent tasks, leading them to overlook outreach that doesn't clearly demonstrate immediate value.
- What common objections do real estate founders have to new tools?
- Founders may express concerns about the cost of implementation, the time required for training staff, or skepticism about the effectiveness of new tools. They often worry about disrupting existing workflows and may prefer solutions that integrate seamlessly with their current systems.
- How can I demonstrate value to a real estate founder quickly?
- To quickly demonstrate value, focus on providing specific examples of how your solution has improved efficiency or profitability for similar companies. Use case studies or testimonials that highlight measurable outcomes, making it clear how you can address their unique challenges.
- What timing is best for reaching out to real estate founders?
- The best timing to reach out is typically during the beginning of a quarter when many founders are setting goals and budgets. Additionally, following up after major industry events or during peak leasing seasons can also yield better engagement as they are likely to be more receptive to new ideas.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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