How to sell to Heads of Sales at SaaS companies in Singapore
Heads of Sales at SaaS companies in Singapore are primarily measured on quarterly revenue growth. They respond to outreach that clearly outlines how to streamline their sales processes or enhance team performance, particularly in a competitive landscape. Understanding their need for effective sales enablement tools that drive conversion rates will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high churn rates
- low lead conversion
- inefficient sales processes
The playbook
- 01
Identify recent funding announcements
Filter for SaaS companies in Singapore that have recently secured funding. Use platforms like Crunchbase to find this information. Companies with fresh capital are often looking to scale their sales efforts quickly, making them more receptive to new solutions.
- 02
Highlight pain points in sales team performance
Craft your outreach to address common issues, such as high churn rates or low lead conversion. Use specific examples from industry reports or case studies to illustrate how these challenges impact revenue. This will resonate with their immediate concerns.
- 03
Connect through industry events
Look for upcoming SaaS industry events or webinars in Singapore. Mention these in your outreach as a way to establish common ground. Suggest a brief meeting at the event to discuss how your insights can help them tackle their current challenges.
- 04
Follow up on engagement with case studies
If they engage with your initial outreach, send a follow-up email with relevant case studies that showcase measurable results. Focus on how similar companies improved their sales metrics using specific strategies. This reinforces your value and keeps the conversation going.
- 05
Propose a tailored strategy session
In your final outreach, propose a 30-minute strategy session to discuss their specific sales goals and challenges. Emphasize that this session will be customized to their needs, allowing them to see the direct relevance of your insights.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your sales performance
- Strategies for reducing churn
- Unlock revenue growth potential
Questions
- Why do Heads of Sales ignore outreach about sales tools?
- Heads of Sales often receive numerous outreach emails, making them selective about what to respond to. If the message doesn't clearly address their specific pain points or suggest actionable solutions, it may be overlooked. Tailoring your message to their immediate challenges can increase engagement.
- What metrics do Heads of Sales prioritize?
- Heads of Sales typically prioritize metrics such as revenue growth, lead conversion rates, and sales cycle length. Understanding these metrics can help tailor your outreach to highlight how your solutions can directly impact their key performance indicators.
- How can I stand out in a saturated market?
- To stand out, focus on providing insights that are specific to the SaaS market in Singapore. Offer unique perspectives based on local trends or challenges that resonate with their experiences. This level of personalization can differentiate your outreach from generic pitches.
- What objections do Heads of Sales commonly have?
- Common objections include concerns about budget constraints, the effectiveness of new tools, or the time required for implementation. Addressing these objections upfront in your outreach can demonstrate your understanding of their priorities and make them more open to a conversation.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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