How to sell to Heads of Sales at Fintech companies in Spain
The Head of Sales in a fintech company in Spain is primarily measured on revenue growth. They are likely to respond to outreach that demonstrates a clear understanding of the competitive landscape, particularly how recent regulatory changes impact sales strategies. Highlighting solutions that can enhance their team's efficiency in navigating these changes will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- long sales cycles
- high customer churn rates
- difficulty in adapting to regulatory changes
- inefficiencies in team onboarding
The playbook
- 01
Identify recent regulatory changes
Research recent regulations affecting the fintech industry in Spain, such as PSD2 or GDPR updates. Use legal databases or industry news sites to find articles published in the last three months. This information will help you tailor your outreach to show how your solution can help them adapt to these changes.
- 02
Target companies expanding payment solutions
Filter your list for fintech companies that have recently announced new payment service features or partnerships. Use press release aggregators or company news sections on their websites to identify these announcements. This indicates a willingness to innovate, making them more receptive to new sales strategies.
- 03
Highlight efficiency in sales processes
Craft your messaging to emphasize how your solution can streamline their sales processes, particularly in onboarding new clients. Focus on pain points related to lengthy sales cycles or high customer churn rates that are common in the fintech sector.
- 04
Address common objections about integration
Prepare responses for objections regarding the integration of new tools with existing systems. Many fintech leaders worry about the disruption caused by new software. Use specific examples of how your solution has successfully integrated with similar platforms without causing downtime.
- 05
Follow up after key industry events
Schedule follow-ups with prospects shortly after significant fintech conferences or webinars. These events often lead to heightened interest in new solutions. Reference discussions or insights from these events in your outreach to create relevance and urgency.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating regulatory changes
- Boosting sales efficiency
- Innovate your payment solutions
Questions
- Why do Heads of Sales at fintech companies ignore outreach regarding new sales tools?
- Many Heads of Sales prioritize immediate revenue generation over exploring new tools, especially if they are already managing existing solutions. If outreach does not clearly articulate how a new tool can directly impact their sales metrics, it is likely to be overlooked.
- What factors influence a Head of Sales decision in fintech?
- A Head of Sales in fintech is influenced by market competition, regulatory compliance, and the ability to quickly adapt to technological advancements. They need to see tangible benefits, such as improved sales efficiency or reduced customer acquisition costs, to consider new solutions.
- How can I get a response from a Head of Sales in fintech?
- To capture their attention, your outreach should demonstrate a deep understanding of their specific challenges, such as adapting to regulatory changes or improving sales processes. Tailoring your message to address these pain points increases the likelihood of a response.
- What are common objections from Heads of Sales regarding new software?
- Heads of Sales often raise concerns about the integration process, potential disruptions to existing workflows, and the learning curve for their teams. Addressing these objections with clear examples of successful implementations can help alleviate their concerns.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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