How to sell to Heads of Sales at E-commerce companies in Sweden
Heads of Sales at e-commerce companies in Sweden are primarily measured on quarterly revenue growth. They respond when you demonstrate a clear understanding of their need to optimize sales processes and enhance team productivity, particularly in the context of online shopping trends and customer behavior insights.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low online conversion rates
- high sales team turnover
- inefficient sales processes
- lack of customer insights
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for e-commerce companies in Sweden that have recently secured funding. These companies are likely to be expanding their sales teams and may be more receptive to innovative sales strategies that can help them capitalize on their new capital.
- 02
Pinpoint seasonal sales spikes
Analyze sales trends using tools like Google Trends to identify e-commerce brands that see significant spikes during specific seasons or events. Reach out during these peak times, emphasizing how your solution can help them maximize revenue during critical sales periods.
- 03
Highlight challenges with online conversion rates
Research common pain points in e-commerce, particularly around low conversion rates. In your outreach, mention specific statistics or case studies about how improving the sales process can lead to increased conversion rates, making it clear you understand their specific challenges.
- 04
Address team turnover issues
Reach out to companies that have had recent turnover in their sales teams. Tailor your messaging to address how your solution can streamline onboarding and training, helping them stabilize their sales efforts and maintain momentum during transitions.
- 05
Follow up after industry events
Monitor industry events and webinars relevant to e-commerce in Sweden. Follow up with attendees post-event, referencing insights or discussions from the event to create a connection and prompt a conversation about how your offerings can help them implement learned strategies.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your online sales
- Addressing e-commerce challenges
- Optimizing your sales team
Questions
- Why do Heads of Sales in e-commerce ignore outreach about CRM tools?
- They often receive numerous offers for CRM tools and may perceive them as generic solutions that don't address their specific e-commerce challenges. To gain their attention, it's crucial to demonstrate a clear understanding of their unique sales processes and how your solution can directly impact their revenue.
- What metrics are most important to Heads of Sales in e-commerce?
- Heads of Sales prioritize metrics like conversion rates, average order value, and customer acquisition costs. They focus on how these metrics can be improved through effective sales strategies and tools that align with e-commerce dynamics.
- How can I effectively engage with Heads of Sales at e-commerce companies?
- Engagement is most effective when you offer insights tailored to their industry, such as trends in consumer behavior or innovative sales techniques. Position yourself as a knowledgeable partner rather than a salesperson, and reference relevant industry data to build credibility.
- What common objections do Heads of Sales have regarding new sales tools?
- Common objections include concerns about integration with existing systems, the learning curve for their team, and the potential disruption during implementation. Address these by providing clear examples of successful integrations and training support that minimizes disruption.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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