SoloRiff

Cold outreach to E-commerce companies

The buyer is a Growth Marketing Manager at an e-commerce company, typically evaluated on customer acquisition cost (CAC). They respond to outreach that addresses specific challenges like high cart abandonment rates and ineffective ad spend, which directly impact their CAC. Demonstrating familiarity with their unique conversion metrics will catch their attention.

Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.

What actually hurts

  • high cart abandonment rates
  • ineffective ad spend
  • low customer retention
  • slow website load times

The playbook

  1. 01

    Identify high cart abandonment rates

    Use tools like Google Analytics to find e-commerce sites with cart abandonment rates above 70%. Focus on brands that have recently launched a new product line, as they may struggle with conversion. This signals a potential need for solutions that enhance user experience and drive sales.

  2. 02

    Target brands with recent funding rounds

    Filter for e-commerce brands that have secured funding in the last 6 months. These companies are often looking to scale quickly and may be more open to solutions that help optimize their marketing spend. LinkedIn and Crunchbase are good sources for this information.

  3. 03

    Craft messaging around ad spend inefficiencies

    Create outreach messages that highlight the importance of optimizing ad spend, specifically for brands that have seen a decline in ROI over the past quarter. Reference industry benchmarks to illustrate potential savings or improvements, making your outreach relevant and urgent.

  4. 04

    Follow up after product launches

    Schedule follow-up emails two weeks after major product launches for e-commerce brands. This timing allows you to address immediate post-launch challenges they might face, such as increased traffic but stagnant sales, making your outreach timely and relevant.

  5. 05

    Address common objections about budget constraints

    Prepare to counter objections related to budget by emphasizing the potential ROI of your solution in reducing CAC. Share case studies or examples of similar e-commerce companies that saw significant improvements in their marketing efficiency, making it easier for them to see the value.

Can e-commerce companies even receive your mail?

We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.

1–10 employees
19.6%
11–50
31.4%
51–200
51.3%
201–1,000
65%
1,000+
67.5%

Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.

The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.

Where does your domain sit?

Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.

How this was measured

Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.

DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.

Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.

Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.

Measured 2026-09-03. Re-measured monthly.

The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.

Subject lines that fit

  • Optimize your cart experience
  • Improve your ad ROI
  • Boost your customer retention

Questions

Why do e-commerce growth managers ignore outreach about analytics tools?
E-commerce growth managers often overlook outreach about analytics tools because they are inundated with offers that promise insights but lack specificity. They prefer solutions that directly address their unique challenges, such as optimizing conversion rates or reducing cart abandonment, rather than generic analytics offers.
What common pain points do e-commerce marketing managers face?
E-commerce marketing managers frequently grapple with high cart abandonment rates and declining customer retention. They also struggle with inefficient ad spend, which can lead to frustration over wasted budget and missed sales opportunities, making them cautious about new solutions that promise quick fixes.
What triggers e-commerce managers to consider new solutions?
E-commerce managers are often prompted to explore new solutions when they notice a significant dip in their conversion rates or when they launch a new product line. These critical moments highlight the need for tools that can enhance customer experience and drive sales effectively.
Why are e-commerce growth managers hesitant to engage with cold outreach?
E-commerce growth managers may hesitate to engage with cold outreach due to past experiences with irrelevant pitches that fail to address their specific needs. They prefer personalized messages that demonstrate an understanding of their unique challenges and offer tailored solutions that can impact their metrics.

Or have it run itself

SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.

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