How to sell to Heads of Sales at E-commerce companies in Spain
Heads of Sales in E-commerce companies in Spain are primarily measured on revenue growth. They respond to outreach that clearly demonstrates an understanding of their competitive landscape, particularly how to improve customer retention and conversion rates. Highlighting specific strategies or tools that have successfully increased sales for similar brands will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high cart abandonment rates
- low repeat purchase rates
- inefficient sales funnels
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for E-commerce companies in Spain that have recently secured funding. This typically indicates growth and an increased focus on scaling sales efforts. Target these companies as they may be more open to exploring new sales strategies.
- 02
Analyze current sales channels
Research the sales channels used by your target companies, focusing on those that rely heavily on online sales. Look for brands that utilize Shopify or similar platforms. Tailor your outreach to address specific challenges they face in optimizing these channels.
- 03
Highlight case studies of similar brands
Craft your outreach to include case studies from E-commerce brands that have successfully improved their sales performance. For instance, if you know a brand increased conversion rates by a specific percentage after implementing a new strategy, share that insight to pique their interest.
- 04
Mention common sales challenges
In your communication, refer to common sales challenges faced by E-commerce companies, such as high cart abandonment rates or low repeat purchase rates. Acknowledging these pain points shows that you understand their day-to-day struggles and are equipped to help.
- 05
Use industry-specific metrics
When proposing a meeting, reference specific metrics that resonate with Heads of Sales, such as average order value or customer lifetime value in E-commerce. This demonstrates your familiarity with their industry and sets the stage for a more meaningful conversation.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boosting your online sales
- Strategies for higher conversions
- Improving customer retention
Questions
- Why do Heads of Sales in E-commerce ignore outreach about generic sales tools?
- Heads of Sales in E-commerce often receive numerous generic pitches. They prioritize solutions that directly address their unique challenges, such as increasing conversion rates or reducing cart abandonment. If your outreach doesn’t speak to their specific pain points, it’s likely to be overlooked.
- What common objections do Heads of Sales have when approached by vendors?
- Common objections include concerns about ROI, the effectiveness of the proposed solution, and the time required for implementation. They may also question how your offering integrates with their existing systems, especially if they rely on platforms like Shopify.
- How can I demonstrate value to Heads of Sales in E-commerce?
- To demonstrate value, share specific case studies that showcase measurable results from similar E-commerce brands. Providing clear examples of how your solution has helped others in their industry can build credibility and interest.
- What timing is best for reaching out to Heads of Sales in E-commerce?
- The best time to reach out is typically at the beginning of the quarter when sales strategies are being planned or after major shopping holidays when they may be analyzing performance. Timing your outreach around these periods can increase your chances of engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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