How to sell to Heads of Sales at E-commerce companies in Singapore
Heads of Sales in E-commerce companies in Singapore are primarily measured on quarterly revenue growth. They respond positively to outreach that demonstrates a clear understanding of their sales funnel challenges, particularly around optimizing conversion rates from online traffic to sales. Highlighting insights on improving customer engagement can capture their attention effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high cart abandonment rates
- inefficient lead conversion
- lack of customer engagement
- inaccurate sales forecasting
The playbook
- 01
Identify recent funding rounds
Filter for E-commerce companies in Singapore that have recently secured funding. Use platforms like Crunchbase to find this information. Companies with fresh capital often seek to scale their sales efforts rapidly.
- 02
Analyze their online sales performance
Research the target company's online store metrics using tools like SimilarWeb or SEMrush. Focus on identifying any drops in conversion rates that indicate potential pain points in their sales process.
- 03
Connect through industry events
Look for upcoming E-commerce conferences or webinars in Singapore. Attend these events to connect with Heads of Sales directly, allowing for more organic relationship building and relevant discussions.
- 04
Mention specific challenges in your outreach
Craft your email to address common issues faced by Heads of Sales, like cart abandonment rates. Use specific statistics from your research to show you understand their unique situation and the urgency behind solving these problems.
- 05
Suggest a tailored strategy session
In your follow-up, propose a brief strategy session to discuss ways to enhance their sales funnel. Be specific about how this session can address their current challenges, such as improving lead conversion rates.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your conversion rates
- Struggling with cart abandonment?
- Let's talk sales optimization
Questions
- Why do Heads of Sales in E-commerce ignore cold outreach?
- Heads of Sales often receive numerous cold outreach attempts that fail to address their specific challenges. If the outreach does not provide immediate insights into improving their sales performance or solving pressing issues, it is likely to be overlooked.
- What metrics are Heads of Sales in E-commerce focused on?
- They typically focus on metrics like conversion rates, average order value, and customer retention rates. These key performance indicators directly impact revenue growth, making them critical for their role.
- How can I effectively reach Heads of Sales in Singapore?
- Utilizing local networking events and industry conferences can be effective. Personal connections and discussions about regional market trends can create a more receptive environment for your outreach.
- What common objections do Heads of Sales have to new sales solutions?
- They often express concerns about the ROI of new sales tools, integration with existing systems, and the potential disruption to their current sales processes. Addressing these objections with clear, relevant examples can help in overcoming resistance.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site