How to sell to Heads of Sales at E-commerce companies in Netherlands
As a Head of Sales in the E-commerce sector, you're primarily measured on quarterly revenue growth. You'll respond to outreach that demonstrates a clear understanding of your sales funnel challenges, particularly how to optimize conversion rates from your online store. Addressing specific pain points, like cart abandonment rates or upselling strategies, will grab your attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- cart abandonment rates
- inefficient upselling strategies
- low conversion rates
- poor customer retention
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for E-commerce companies in the Netherlands that have recently raised funds. These companies are likely looking to scale and might need new sales strategies to maximize their investment.
- 02
Analyze their current sales strategies
Visit the target company's website and review their sales funnel. Look for signs of optimization efforts, such as abandoned cart emails or loyalty programs, which indicate areas where you can offer improvement.
- 03
Craft a message addressing cart abandonment
Personalize your outreach by referencing specific cart abandonment rates or industry benchmarks. Highlight how your insights can help them improve their conversion rates and boost overall sales.
- 04
Follow up after significant sales events
Schedule follow-ups after major sales events, like Black Friday or holiday sales, to discuss their outcomes. This timing shows you understand their business cycle and are ready to help them analyze results and plan for future improvements.
- 05
Leverage testimonials from similar brands
In your outreach, include testimonials from other DTC brands in the E-commerce space that faced similar challenges. This builds credibility and shows your understanding of their specific market dynamics.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving your conversion rates
- Strategies for cart abandonment
- Boosting sales for your online store
Questions
- Why do Heads of Sales in E-commerce ignore cold outreach?
- Heads of Sales often ignore cold outreach due to the volume of unsolicited messages they receive. If the outreach doesn't immediately address pressing sales challenges or show an understanding of their specific market, it risks being overlooked.
- What challenges do Heads of Sales face in the E-commerce sector?
- They frequently deal with high cart abandonment rates, pressure to improve conversion metrics, and the need to innovate sales strategies to keep up with rapidly changing consumer behavior and competition in the online space.
- How can I get a Head of Sales to respond to my email?
- To increase your chances of a response, focus on their specific pain points, like improving customer retention or optimizing their sales funnel. Providing actionable insights or solutions tailored to their current challenges can make your outreach more compelling.
- What role does data play in a Head of Sales' decision-making?
- Data is crucial for Heads of Sales as it informs their strategies and helps them measure success. They rely on analytics to identify trends in customer behavior, assess the effectiveness of sales tactics, and make data-driven decisions to optimize revenue growth.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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