How to sell to Heads of Sales at E-commerce companies in Germany
Heads of Sales in the E-commerce industry in Germany are primarily measured on quarterly revenue growth. They respond to outreach that highlights specific strategies for increasing conversion rates on their online store, especially in relation to seasonal sales trends or product launches.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- seasonal sales slumps
- high cart abandonment rates
- inconsistent revenue growth
- increasing customer acquisition costs
The playbook
- 01
Identify e-commerce brands launching new products
Use tools like LaunchDarkly or Product Hunt to find e-commerce brands that are set to launch new products. Filter for companies that have a Shopify presence and are targeting the DTC market. This indicates they are likely looking to boost sales and may be receptive to new strategies.
- 02
Analyze recent revenue fluctuations
Look at recent earnings reports or press releases to identify e-commerce companies experiencing revenue dips or slower growth. Focus on those that mention challenges with online sales. This context will help you frame your outreach around solving their specific revenue issues.
- 03
Craft messaging around seasonal sales optimization
Develop your outreach message to emphasize strategies for optimizing sales during high-traffic seasons, like Black Friday or Christmas. Mention specific techniques like cart abandonment recovery and upselling to align your value with their immediate needs.
- 04
Address common objections about budget constraints
Prepare to counter objections related to budget by showcasing low-cost, high-impact strategies that can drive immediate sales growth. Be ready with case studies that demonstrate ROI within the first quarter to alleviate financial concerns.
- 05
Schedule follow-ups post product launch events
Set reminders to follow up with prospects shortly after their product launch events. This timing allows you to connect when they are most focused on driving sales and likely to be open to external support for maximizing their launch impact.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your holiday sales
- Strategies for reducing cart abandonment
- Maximize your next product launch
Questions
- Why do Heads of Sales in e-commerce ignore cold outreach?
- Heads of Sales often receive numerous cold outreach messages that lack relevance to their specific challenges. If the outreach does not directly address their current pain points or align with their strategic goals, it is likely to be overlooked.
- What challenges do e-commerce sales leaders face during peak seasons?
- During peak seasons, e-commerce sales leaders often struggle with inventory management, ensuring website performance under high traffic, and executing effective promotional strategies. These challenges can lead to missed sales opportunities if not managed effectively.
- How can I demonstrate value to e-commerce sales leaders?
- To demonstrate value, focus on specific metrics that matter to them, such as conversion rates, customer retention, and average order value. Tailor your messaging to show how your insights or strategies can positively impact these metrics.
- What is the best time to reach out to e-commerce sales leaders?
- The best time to reach out is typically just after major sales events or product launches when they are assessing performance and looking for ways to improve. Timing your outreach around these periods increases the likelihood of engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site