How to sell to Heads of Sales at E-commerce companies in France
Heads of Sales in E-commerce companies in France are primarily measured on quarterly revenue growth. They respond positively to outreach that demonstrates a clear understanding of their sales cycle and highlights specific strategies to optimize conversion rates from their online store. Addressing their unique challenges can make your message stand out.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high cart abandonment
- low repeat purchases
- inefficient sales processes
The playbook
- 01
Identify recent funding rounds
Filter your prospect list for e-commerce companies in France that have recently secured funding. Use platforms like Crunchbase or PitchBook to find this information. Companies with new capital often seek to expand sales efforts and may be more receptive to innovative solutions.
- 02
Highlight specific sales challenges
Research common sales challenges faced by e-commerce companies, such as high cart abandonment rates or low repeat purchase rates. When crafting your outreach, mention these issues explicitly, as they resonate with the daily experiences of Heads of Sales in this industry.
- 03
Use seasonal trends as a hook
Monitor seasonal sales trends in e-commerce, such as back-to-school or holiday shopping spikes. Timing your outreach to coincide with these periods can increase relevance. Mention how your insights can help them capitalize on upcoming sales opportunities.
- 04
Address common objections upfront
Prepare to counter objections about budget constraints or past unsuccessful implementations. Acknowledge these concerns in your messaging and provide examples of how others in their industry overcame similar hurdles, which can build trust and credibility.
- 05
Set a clear call to action
In your outreach, propose a specific time for a brief call to discuss strategies for improving their sales conversion. Offering two or three options for times can make it easier for them to say yes, increasing the likelihood of booking the meeting.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your online sales
- Strategies for reducing cart abandonment
- Maximize revenue this holiday season
Questions
- Why do Heads of Sales in e-commerce overlook cold outreach?
- Heads of Sales often receive numerous outreach attempts daily, making it easy for them to overlook cold emails. They prioritize messages that demonstrate a direct understanding of their specific sales challenges and provide actionable insights that can lead to immediate results.
- What sales metrics matter most to e-commerce Heads of Sales?
- E-commerce Heads of Sales typically focus on metrics like conversion rates, average order value, and customer lifetime value. They are constantly seeking ways to improve these metrics through innovative strategies and tools that can streamline their sales processes.
- How can I make my outreach stand out to e-commerce sales leaders?
- To stand out, tailor your outreach by referencing specific industry trends or challenges relevant to their business. Providing insights or data that can help them improve their sales performance is more likely to capture their attention than generic outreach.
- What is the best time to reach out to Heads of Sales in e-commerce?
- The best time to reach out is typically at the beginning of a quarter or just before major sales events, like Black Friday. During these times, Heads of Sales are often more focused on strategies to boost sales and may be more receptive to new ideas and solutions.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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